网络新闻编辑的发展与创新策略研究

发布时间：2018-06-25 15:01

本文选题：网络新闻编辑 + 网络新闻　；参考：《北京邮电大学》2010年硕士论文

【摘要】： 随着互联网的不断发展,网络媒体已经跻身为当今的主流媒体行列。2009年网络新闻媒体更是厚积薄发,真正发挥了新闻主流媒体之大家风范。相对于实践需求而言,网络新闻编辑的理论研究比较零散、不成系统,而且主要立足于编辑实务工作,缺乏理论深度和高度。本论文以网络新闻编辑的职业发展为研究视角,综合应用了文献分析、调查研究、案例分析等研究方法,避免了常见的单维度研究的缺陷,初步构建一个面向职业的包含工作流程、核心素养、关键因素和工作成效在内的研究框架。研究认为,网络新闻编辑同传统新闻编辑在本质上是相同的,两者遵循共同的新闻价值判断标准、工作基本原则、业务基本流程。但是在业务细节上,网络新闻编辑又形成了自身的特点：包括较强的技术依赖性、受众多层次的新闻需求和参与互动性、非线性组织方式和快捷的组织呈现等。在价值定位上,网络新闻编辑需要在新闻报道的基础上发挥组织、升华与解读的作用。特别是在网络信息海量、质量层次不齐和缺乏成熟规范的环境下,网络新闻编辑的作用反而愈显重要。本论文通过四大门户网站“国庆专题”报道的分析,展示了网络新闻编辑的发展现状,且进一步揭示其成功内质：网络新闻编辑必须首先保证新闻内容的真实、详实,然后根据网络受众的特点进行有效地组织呈现,最后还要注意在新闻传播中进行积极的舆论引导和用户互动。论文最后提出了网络新闻编辑发展创新的具体举措,包括：重视网络新闻的写作呈现和组织策划,打造成熟的网络新闻品牌；将新闻编辑的角色拓展到服务者,从受众新闻需求、个性化服务需求和参与互动需求三个方面加强网络媒体与受众之间的互动；关注Web2.0、移动互联网和媒体融合等发展变化,拓展网络新闻编辑新的空间和价值。
[Abstract]:With the continuous development of the Internet, the network media has been among the mainstream media in.2009, and the network news media is more and more extensive, and it has really played the mainstream media. In terms of the demand of practice, the theoretical research of the network news editor is relatively zero, not systematic, and is mainly based on the editing practice. Work, lack of theoretical depth and height.
This paper, taking the career development of network news editor as the research perspective, uses literature analysis, investigation, case analysis and other research methods to avoid the defects of the common single dimension research, and constructs a research framework which includes work flow, core literacy, key key factors and work effectiveness.
The research holds that the network news editor is essentially the same as the traditional news editor, which follows the common news value judgment standard, the basic work principle and the basic business process. However, in the business details, the network news editor has formed its own characteristics, including the strong technical dependence, the audience's multi-level news demand and the news demand. In the value orientation, network news editors need to play the role of organization, sublimation and interpretation on the basis of news reports, especially in the environment of mass network information, poor quality level and lack of mature norms, the more important the role of network news editors is. This paper, through the analysis of the "National Day" report on the four major portal sites, shows the development status of the network news editor and further reveals its success. The network news editor must first guarantee the truth and detail of the news content, and then organize and present effectively according to the special points of the network audience. Active public opinion guidance and user interaction in news dissemination.
Finally, the paper puts forward the concrete measures for the development and innovation of the network news editor, including: paying attention to the writing presentation and organizing planning of the network news, creating a mature network news brand, expanding the role of the news editor to the service provider, strengthening the network media from three aspects of the audience's news demand, the individualized service demand and the participation in the interactive demand. Interaction with the audience; pay attention to Web2.0, the development of mobile Internet and media convergence, and expand the new space and value of network news editor.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G213

【引证文献】