北京国际图书博览会国际传播能力建设的实施路径

发布时间：2018-06-25 20:35

本文选题：BIBF + 国际传播能力　；参考：《中国出版》2017年13期

【摘要】：北京国际图书博览会(BIBF)是我国最大的国际书展平台,已成为全球第二大书展。在提高国家文化软实力的时代要求下,加强BIBF的国际传播能力建设,既包括书展自身软实力的提升,也包括书展服务走出去能力的增强。文章认为,要从完善办展机制、创新办展模式、构建办展体系三方面着眼,切实提升BIBF的国际影响力,推动中华文化走向世界。
[Abstract]:Beijing International Book Fair (BIBF) is the largest international book exhibition platform in China and has become the second largest book fair in the world. Under the requirement of improving the soft power of national culture, the international communication capacity construction of BIBF should be strengthened, including the enhancement of the soft power of the book exhibition itself and the enhancement of the ability of the book exhibition service to go out. The article holds that the international influence of BIBF should be promoted from three aspects: perfecting the exhibition mechanism, innovating the exhibition mode and constructing the exhibition system, and promoting the Chinese culture to the world.
【作者单位】：中国出版集团公司;
【分类号】：G239.2

【相似文献】