消费文化视角下的中国时尚类期刊研究

发布时间：2018-06-30 05:03

本文选题：时尚类期刊 + 《瑞丽》　；参考：《中央民族大学》2010年硕士论文

【摘要】： 在喧嚣纷繁的大众传媒环境中,打着“时代风潮引导者”旗号的时尚类期刊异军突起。它将自身定位为各类报刊中的“贵族”和“精品”。时尚类期刊的文化特性也随着读者队伍的不断扩大而日益凸显。时尚类期刊正借助其精美的图片以及具有象征意义的符号,制造一个现代消费神话。时尚类期刊的发展和繁荣不仅仅是新闻学或传播学关注的一种现象,也是社会学应该关注的一种文化现象。从消费文化的视角入手研究时尚类期刊具有一定的现实意义和学术价值。时尚期刊与消费文化的思潮共存于现代社会中。包括时尚期刊在内的大众媒介为消费文化的盛行推波助澜,消费文化为时尚期刊的发展提供精神支撑,两者相互依存,共处于消费社会中。时尚期刊倡导的符号化消费是全球消费文化盛行下的产物,其引发的负面影响时常遭到学界的批评。但是,我们不能将时尚期刊传播的文化完全等同于消费主义文化或完全否定时尚期刊的文化价值,而是应该正确认识时尚类期刊、消费文化以及大众传媒和消费文化的共生共存现象。本文分为四章。第一章是对时尚期刊的概述,该部分为整个研究提供背景资料。第二章是以《瑞丽》期刊为例,通过对其内容、表现形式等各方面进行分析,从视觉文化消费、符号消费以及炫耀享乐消费入手,论述时尚期刊与消费文化之间的契合。第三章详细介绍了消费社会、消费文化以及我国消费观念的演变,论述消费文化与时尚期刊的共生共存的关系,指出时尚类期刊对中产阶层的驯化作用。第四章讨论了当今消费文化与大众传媒合谋现象。本文力图解析时尚期刊中所透视出的消费文化,同时也从消费文化的发展中展望时尚类期刊的未来。
[Abstract]:In the tumultuous mass media environment, fashion periodicals under the banner of "Times trend Guides" sprang up. It defines itself as the aristocrat and the boutique of all kinds of newspapers and periodicals. The cultural characteristics of fashion periodicals have become increasingly prominent with the increasing number of readers. Fashion periodicals are creating a modern consumer myth with their exquisite pictures and symbolic symbols. The development and prosperity of fashion periodicals is not only a phenomenon concerned by journalism or communication, but also a cultural phenomenon that sociology should pay attention to. It is of practical significance and academic value to study fashion periodicals from the perspective of consumer culture. The trend of thought of fashion periodical and consumption culture coexists in modern society. Mass media, including fashion periodicals, contribute to the prevalence of consumer culture, which provides spiritual support for the development of fashion periodicals. The two are interdependent and coexist in the consumer society. The symbolic consumption advocated by fashion periodicals is the product of the prevailing global consumption culture, and the negative influence caused by it is often criticized by the academic circles. However, we can't completely equate the culture of fashion periodicals with consumerism culture or completely negate the cultural value of fashion periodicals, but we should understand fashion periodicals correctly. Consumer culture and the coexistence of mass media and consumer culture. This paper is divided into four chapters. The first chapter is an overview of fashion journals, which provides background information for the whole study. The second chapter takes the "Ruili" periodical as an example, through the analysis of its content, form of expression and other aspects, from the visual culture consumption, symbol consumption and show off enjoyment consumption, discusses the fashion periodical and consumption culture fit. The third chapter introduces the evolution of consumption society, consumption culture and consumption concept in China, discusses the relationship between consumption culture and fashion periodicals, and points out the role of fashion periodicals in domesticating the middle class. The fourth chapter discusses the phenomenon of consumption culture and mass media collusion. This paper tries to analyze the consumption culture in fashion periodicals, and at the same time looks forward to the future of fashion periodicals from the development of consumption culture.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G122;G237.5

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