LHCB传媒集团的资金管理研究

发布时间：2018-07-02 12:22

本文选题：资金管理 + 全面预算管理　；参考：《沈阳理工大学》2017年硕士论文

【摘要】：资金管理一直是财务管理中重要构成,是企业生存和发展的核心问题之一,尤其是在大型集团化公司中,由于公司层级较多,结构复杂,造成资金松散、缺乏集中控制的情况比比皆是。如何整合资源,合理利用公司内部闲置资金成为当今集团化企业发展的重要课题。而集团化企业自身的复杂性,决定了其财务管理的复杂性,进而决定了资金管理的复杂性。是否能够打破系统式缺陷去解决集团化企业的资金管理,运用集团化企业的优势去解决这一集重要性、复杂性于一身的课题是本文的研究方向。本文基于集团化资金管理理论的现状,结合LHCB传媒集团的资金管理现状,分析了集团化资金管理在现实应用中遇到的问题,这其中包括资金管理模式本身的问题,以及LHCB传媒集团实际应用中的管理不善问题,发现并解决问题,进而对现有资金管理模式提出了可行性的改良解决方案。同时,借鉴了时下流行的P2P资金管理模式,基于现有模式又再次提出了新的平台模式,规避了旧模式中的一些系统性问题,为集团化企业资金管理方式提出了新模型。希望通过对资金研究思路的变化,为集团化资金管理模式进行创新。不变的是资金管理的两大思路,引入虚拟市场,将集团化资金管理模式进一步完善。通过对集团化资金管理模式的研究,为充分利用自有资金,减轻外部融资压力,提高决策效率与决策能力提供了参考价值作用。
[Abstract]:Fund management has always been an important component of financial management and one of the core issues for the survival and development of enterprises. Especially in large collectivized companies, due to the large number of levels of companies, the structure is complex, resulting in loose funds. Lack of centralized control abounds. How to integrate resources and make rational use of idle funds within the company has become an important issue in the development of collectivized enterprises. The complexity of the collectivized enterprises determines the complexity of their financial management and then the complexity of the capital management. It is the research direction of this paper whether we can solve the fund management of the collectivized enterprises by breaking the systematic defects, and solve this important problem by using the advantages of the collectivized enterprises. Based on the current situation of collectivized fund management theory and the current situation of LHCB media group's fund management, this paper analyzes the problems encountered in the practical application of collectivized fund management, which includes the problems of the capital management mode itself. And LHCB Media Group in the practical application of mismanagement problems, found and solved the problem, and then put forward a feasible solution to the existing fund management model. At the same time, the paper draws lessons from the popular P2P capital management mode, and proposes a new platform model based on the existing model, which avoids some systemic problems in the old model, and puts forward a new model for the group enterprise fund management mode. I hope to innovate the fund management mode through the change of the thought of fund research. Unchanged is the two major ideas of fund management, the introduction of virtual market, will further improve the collectivized fund management model. Through the research on the management mode of collectivized funds, this paper provides a reference value for making full use of the own funds, reducing the external financing pressure, and improving the decision-making efficiency and decision-making ability.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G231

【相似文献】