21世纪初期《河北日报》版面设计风格研究

发布时间：2018-07-06 16:41

本文选题：河北日报 + 版面设计风格　；参考：《河北大学》2012年硕士论文

【摘要】：《河北日报》作为河北省委机关报，在宣传工作中担任着重要的舆论导向作用，由于其党报的定位，使得长期以来该报给人的印象呈现严肃、刻板和模式化的特征。在社会信息供需增加及本土媒介竞争加剧等社会环境多元化的背景下，打造符合时代和自身特征的版面设计风格成为《河北日报》发展过程中的必然要求。本文以21世纪初期《河北日报》的版面设计风格特征为研究对象。对其由几次不同程度的版面改革而逐步形成的基本风格进行了较深入的研究，并探寻它的版面设计发展特征，旨在为今后的工作提供参考。本文由四部分组成，第一部分，主要阐述了该选题的研究意义，，分析了中国当代报纸版面的沿革与流派的建立，并简要总结和比较了版面设计风格研究的现状及本文的研究方法；第二部分，从《河北日报》版面风格历史演变以及促使《河北日报》进行版面风格改革的社会信息供需的增加、媒介的竞争、社会信息供需的增加、西方报纸的影响、技术进步和读者群体的多元化等原因具体的分析了《河北日报》版面风格改革的背景原因；第三部分，总结了21世纪初《河北日报》版面风格的主体特征，分析了2003年、2004年和2009年《河北日报》三次改版当中的主要内容，并对历年获奖版面、优秀版面风格进行分析；第四部分，主要阐述21世纪初《河北日报》版面设计中使用的创新的版式设计、提升图片地位等几个创新途径和在未来发展的过程中需要解决的问题。
[Abstract]:Hebei Daily, as the organ newspaper of Hebei Provincial Party Committee, plays an important leading role in the propaganda work. Because of its position, the newspaper has been showing serious, stereotyped and stereotypical features for a long time. Under the background of increasing demand and supply of social information and intensifying competition of local media, creating layout design style that accords with the times and its own characteristics has become an inevitable requirement in the process of the development of Hebei Daily. This paper focuses on the stylistic features of the layout of Hebei Daily in the early 21 st century. This paper makes a deep research on the basic style which is gradually formed by several different degrees of layout reform, and probes into the development characteristics of its layout design in order to provide reference for the future work. This paper is composed of four parts. The first part mainly expounds the research significance of this topic, analyzes the evolution of the Chinese contemporary newspaper layout and the establishment of the school. And briefly summarized and compared the current situation of layout design style research and the research methods of this paper. From the historical evolution of the layout style of the "Hebei Daily" and the increase of the demand and supply of social information, the competition of the media, the increase of the demand and supply of social information, and the influence of Western newspapers on the reform of the layout style of the "Hebei Daily", This paper analyzes the background reasons of the reform of the layout style of Hebei Daily, the third part summarizes the main features of the style of the layout of the Hebei Daily at the beginning of the 21st century. This paper analyzes the main contents of the three revised editions of Hebei Daily in 2003, 2004 and 2009, and analyzes the award-winning layout and excellent layout style of the past years. This paper mainly expounds the innovative layout design used in the layout design of Hebei Daily at the beginning of the 21st century, the promotion of image status, and the problems to be solved in the process of future development.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G213

【参考文献】