我国微小型出版企业运营策略分析
发布时间：2018-07-17 00:51
【摘要】：随着市场化的深入发展,单纯保护性、单纯依赖性的国有出版企业必将面临或被解散或被兼并的危机。因此加强产品研究开发、提高运营管理效率、统筹发展战略、完善市场体系等,成为出版企业必须妥善应对的问题,这些对于微小型出版企业尤其必要。文章从掌握书业潜力股,做好经营战略定位与创新,发掘企业"核心竞争力",完善企业业务运营模式,加强出版企业内部管理等方面提出了微小型出版企业运营策略。
[Abstract]:With the further development of marketization, the state-owned publishing enterprises, which are purely protective and dependent, will face the crisis of being dissolved or merged. Therefore, strengthening the research and development of products, improving the efficiency of operation management, coordinating the development strategy, perfecting the market system and so on, become the problems that the publishing enterprises must deal with properly, which are especially necessary for the small publishing enterprises. This paper puts forward the operation strategy of small publishing enterprises from the aspects of grasping the potential stock of book industry, making good strategic orientation and innovation, excavating the "core competence" of enterprises, perfecting the business operation mode of enterprises, and strengthening the internal management of publishing enterprises, etc.
【作者单位】： 重庆出版集团;北京华章同人有限公司;
【分类号】：G239.2-F
[Abstract]:With the further development of marketization, the state-owned publishing enterprises, which are purely protective and dependent, will face the crisis of being dissolved or merged. Therefore, strengthening the research and development of products, improving the efficiency of operation management, coordinating the development strategy, perfecting the market system and so on, become the problems that the publishing enterprises must deal with properly, which are especially necessary for the small publishing enterprises. This paper puts forward the operation strategy of small publishing enterprises from the aspects of grasping the potential stock of book industry, making good strategic orientation and innovation, excavating the "core competence" of enterprises, perfecting the business operation mode of enterprises, and strengthening the internal management of publishing enterprises, etc.
【作者单位】： 重庆出版集团;北京华章同人有限公司;
【分类号】：G239.2-F
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