论全媒体时代的图书跨界营销创新——以明天出版社为例
发布时间：2018-07-17 19:59
【摘要】：互联网时代下,读者阅读行为改变,图书市场竞争日益激烈,图书出版行业的营销方式也随之改变。"图书+影视""图书+餐饮""图书+服装"等跨界营销兴起。本文以明天出版社跨界阿里影业,进行全媒体营销为例,对图书营销业态做相关探讨。
[Abstract]:Under the Internet age, the reader's reading behavior changes, the book market competition day by day intense, the book publication profession marketing way also changes along with it. " Film and television books, food and beverage, books and clothing, and so on cross-border marketing rise. This article takes tomorrow publishing house cross-border Ali Pictures as an example to discuss the book marketing format.
【作者单位】： 郑州工程技术学院;
【分类号】：G239.22-F
[Abstract]:Under the Internet age, the reader's reading behavior changes, the book market competition day by day intense, the book publication profession marketing way also changes along with it. " Film and television books, food and beverage, books and clothing, and so on cross-border marketing rise. This article takes tomorrow publishing house cross-border Ali Pictures as an example to discuss the book marketing format.
【作者单位】： 郑州工程技术学院;
【分类号】：G239.22-F
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