精心塑造副刊的“个性美”——以《保山日报》周末版为例
发布时间：2018-07-25 07:28
【摘要】：正网络传媒的崛起,给传统媒体带来极大的挑战,如何改变报纸副刊的生存状况,维护好原有的读者群并有所拓展,是保山日报社一直寻求突破的课题。2015年1月10日,一份全新的八版《保山日报》周末版代替了原来的《新生活周刊》小报和月末特刊。作为以本土社会文化生活及历史人文、时代风貌为基本传播内容的地方党报副刊,这张对开八版的报纸之所以定位为"周末版"于每周六与读者见面,旨在彰显其与《保山日报》正刊互补相生的基本特质,犹如
[Abstract]:The rise of the positive network media has brought great challenges to the traditional media. How to change the living conditions of the newspaper supplement, maintain the original readership and expand, is the topic that Baoshan Daily has been seeking to break through. January 10, 2015, A new eight-page weekend edition of Baoshan Daily replaced the original New Life Weekly tabloid and monthly special issue. As a supplement to the local party newspaper, which is based on the local social and cultural life, historical and cultural life, and the style and features of the times, this eight-page newspaper is designated as the "weekend edition" to meet the readers every Saturday. The aim is to highlight the fundamental characteristics of its complementarity with the Baoshan Daily, which is similar to that of the Baoshan Daily.
【作者单位】： 保山日报社;
【分类号】：G213
本文编号：2143079
[Abstract]:The rise of the positive network media has brought great challenges to the traditional media. How to change the living conditions of the newspaper supplement, maintain the original readership and expand, is the topic that Baoshan Daily has been seeking to break through. January 10, 2015, A new eight-page weekend edition of Baoshan Daily replaced the original New Life Weekly tabloid and monthly special issue. As a supplement to the local party newspaper, which is based on the local social and cultural life, historical and cultural life, and the style and features of the times, this eight-page newspaper is designated as the "weekend edition" to meet the readers every Saturday. The aim is to highlight the fundamental characteristics of its complementarity with the Baoshan Daily, which is similar to that of the Baoshan Daily.
【作者单位】： 保山日报社;
【分类号】：G213
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，本文编号：2143079
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