中国大学出版社转企改制研究

发布时间：2018-07-25 07:50

【摘要】：本文回顾了中外出版业由古到今的流变历史,厘清了其发展历程中最重要的两条脉络：文化的、产业的。并力图在政治、经济、社会的宏观背景的描绘和分析中呈现出一个既高度自治又不乏和外界的广泛联系性的出版场域来。在此基础上,再进一步梳理了高等教育和大学出版之间相互建构、相互勾连的关系,运用布迪厄的场域理论作为框架来加以观照,从中提炼出两对关联性很强的概念来：精英文化和大学出版；文化场域和当代公共知识分子。既而通过对大学出版社转企改制从理论到话语到实践的分析,和整理50位从业者的问卷或访谈的结果,得出结论：大学出版社改制远远还没有深入内核,国有产权依然一支独秀、规范的法人治理结构还有待完善、多种市场运作手段不但远未谙熟而且也受到多重桎梏；对于大学出版社来说,最需要完善的是组织架构,最须学习的是现代化管理和营销技巧,而不是将利润最大化作为最重要的考量；大学出版社编辑人都有着强烈的“文化卫士”的使命感,但这种使命感往往受到较低的薪酬和社会地位、自治程度的侵蚀,迫使他们经历从“蜜月期”到“倦怠期”到“幻灭期”的职业震荡。同时,自由主义市场取向的改革似乎也对这种文化情怀构成一个强烈的反讽。
[Abstract]:This paper reviews the evolution of the publishing industry in China and abroad from ancient to present, and clarifies the two most important threads in its development: cultural and industrial. It also tries to present a high degree of autonomy and extensive connection with the outside world in the description and analysis of the macro background of politics, economy and society. On this basis, the author further combed the relationship between higher education and university publishing, and used Bourdieu's field theory as the framework to observe the relationship between higher education and university publishing. Two pairs of highly related concepts are extracted from them: elite culture and university publishing, cultural field and contemporary public intellectuals. Through the analysis of the transformation of university publishing house from theory to discourse to practice, and the results of the questionnaire or interview of 50 practitioners, it is concluded that the reform of university publishing house is far from going deep into the core. State-owned property rights are still unique, the standard corporate governance structure needs to be improved, and many market operation methods are far from familiar with and are also subject to many shackles. For university publishing houses, the most needed is the organizational structure. The most important thing to learn is modern management and marketing skills, not profit maximization as the most important consideration; the editors of university publishing houses have a strong sense of mission as "cultural defenders." But this sense of mission is often eroded by lower pay, social status and autonomy, forcing them to experience occupational shocks from honeymoon to burnout to disillusionment. At the same time, the liberal market-oriented reform also seems to constitute a strong irony to this cultural sentiment.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.22

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