融媒体背景下期刊的转型及发展策略
发布时间：2018-07-26 11:45
【摘要】：在当代社会媒体传播渠道多元化,媒体相互融合发展的大趋势下,如何全方位地与新媒体融合,如何成功地转型为数字化期刊,这些都是期刊转型与发展的重点和难点,要从根本上解决这些问题,需要由上而下地对期刊从业人员进行互联网思维的培养。但毫无疑问,期刊的立足之本是其价值和亮点,而渠道和形式是取决并服务于它们的。期刊只有找到自己独特的价值定位,才能在融媒体大背景下成功制胜。
[Abstract]:Under the trend of the diversification of social media communication channels and the development of media integration, how to integrate with new media in all directions and how to transform successfully into digital periodicals are the key points and difficulties in the transformation and development of periodicals. In order to solve these problems fundamentally, it is necessary to train journal practitioners' Internet thinking from top to bottom. But there is no doubt that the journal is based on its value and bright spot, and the channels and forms depend on and serve them. Only when periodicals find their own unique value orientation, can they succeed in the background of media integration.
【作者单位】： 广州体育学院学报;
【基金】：广东省体育局2016-2017年科研项目(编号为GDSS2016056)
【分类号】：G237.5
本文编号：2145903
[Abstract]:Under the trend of the diversification of social media communication channels and the development of media integration, how to integrate with new media in all directions and how to transform successfully into digital periodicals are the key points and difficulties in the transformation and development of periodicals. In order to solve these problems fundamentally, it is necessary to train journal practitioners' Internet thinking from top to bottom. But there is no doubt that the journal is based on its value and bright spot, and the channels and forms depend on and serve them. Only when periodicals find their own unique value orientation, can they succeed in the background of media integration.
【作者单位】： 广州体育学院学报;
【基金】：广东省体育局2016-2017年科研项目(编号为GDSS2016056)
【分类号】：G237.5
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，本文编号：2145903
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