医学纸书出版中二维码应用刍议
发布时间：2018-07-27 12:06
【摘要】：随着新媒体时代的到来,手机、平板电脑等移动终端的普及与发展正改变着人们的日常生活习惯,同时,也改变着人们的阅读习惯。其中,纸质图书中使用二维码已成为传统出版向数字出版新媒体延伸的一条重要通道,成为传统出版与新媒体数字出版融合的重要手段之一。人民卫生出版社有限公司在全国医学专业出版领域首次尝试将二维码应用在医学专业图书中,是国内第一家将二维码与医学纸书进行融合出版的企业。本文从二维码的优点、弊端和应用手段等方面对医学类纸书出版中图书使用二维码的问题进行分析和解读,希望对同行业在数字出版方面有所启示。
[Abstract]:With the arrival of the new media era, the popularity and development of mobile terminals such as mobile phones and tablets are changing people's daily life habits, but also changing people's reading habits. Among them, the use of QR codes in paper books has become an important channel for the extension of traditional publishing to digital publishing, and has become one of the important means of merging traditional publishing and new media digital publishing. In the field of medical professional publishing, the people's Health Publishing House is the first company in China to use QR codes in medical professional books, which is the first enterprise in China to combine QR codes with medical paper books. This paper analyzes and interprets the problem of the use of QR codes in the publication of medical paper-books from the advantages, disadvantages and application means of QR codes, and hopes to enlighten the same industry in the field of digital publishing.
【作者单位】： 人民卫生出版社有限公司;
【分类号】：G230.7
[Abstract]:With the arrival of the new media era, the popularity and development of mobile terminals such as mobile phones and tablets are changing people's daily life habits, but also changing people's reading habits. Among them, the use of QR codes in paper books has become an important channel for the extension of traditional publishing to digital publishing, and has become one of the important means of merging traditional publishing and new media digital publishing. In the field of medical professional publishing, the people's Health Publishing House is the first company in China to use QR codes in medical professional books, which is the first enterprise in China to combine QR codes with medical paper books. This paper analyzes and interprets the problem of the use of QR codes in the publication of medical paper-books from the advantages, disadvantages and application means of QR codes, and hopes to enlighten the same industry in the field of digital publishing.
【作者单位】： 人民卫生出版社有限公司;
【分类号】：G230.7
【参考文献】
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【共引文献】
相关期刊论文 前5条
1 范福军;李s，
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