媒体创新需坚持传统新闻价值观——以壹读传媒为例
发布时间：2018-07-27 11:48
【摘要】：2015年2月,创刊不到3年,一度被认为是媒体转型标杆的《壹读》杂志停刊并转向新媒体,究其原因是对传统新闻价值观的认识模糊,从而导致其大刀阔斧进行的创新走入了类似杀偏锋的误区,主要表现在内容创新上一味追求专业精到而忽视时效性,并且缺乏信息量;过于追求员工队伍年轻化,对信息标准和信息制作孰轻孰重的把握不当,导致其内容和商业模式创新难以为继,产品在内容和表现方式之间的脱节和不连贯进而导致表现风格偏离创刊宗旨。壹读传媒的事例说明媒体创新也需坚持传统新闻价值观。
[Abstract]:In February 2015, less than three years after its launch, first Reading magazine, once seen as a benchmark for media transformation, stopped publishing and turned to new media because of a vague understanding of traditional journalistic values. As a result of its radical innovation into a similar mistake, mainly in the content innovation blindly pursuit of professional excellence and neglect of timeliness, and the lack of information, too much pursuit of young staff, The improper grasp of the information standard and information making makes it difficult to innovate its content and business model, and the disconnect and discontinuity between the content and the way of expression leads to the deviation of the style of expression from the purpose of founding publication. The example of first reading media shows that media innovation also needs to adhere to traditional news values.
【作者单位】： 西南民族大学管理学院;
【分类号】：G237.5
本文编号：2147725
[Abstract]:In February 2015, less than three years after its launch, first Reading magazine, once seen as a benchmark for media transformation, stopped publishing and turned to new media because of a vague understanding of traditional journalistic values. As a result of its radical innovation into a similar mistake, mainly in the content innovation blindly pursuit of professional excellence and neglect of timeliness, and the lack of information, too much pursuit of young staff, The improper grasp of the information standard and information making makes it difficult to innovate its content and business model, and the disconnect and discontinuity between the content and the way of expression leads to the deviation of the style of expression from the purpose of founding publication. The example of first reading media shows that media innovation also needs to adhere to traditional news values.
【作者单位】： 西南民族大学管理学院;
【分类号】：G237.5
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