大气类期刊微信公众平台问题分析及影响力提升策略
发布时间：2018-08-04 21:38
【摘要】：新媒体融合背景下,科技期刊的发展迎来了新的机遇和挑战。微信公众平台成为了提升期刊影响力、发展期刊数字化的重要手段之一。本文在分析大气类期刊微信公众平台运营现状的基础上,提出了提升微信公众平台影响力可以采取的措施,包括:提高推送内容可读性,打造"私人订制"式阅读并进行精准推送;构建特色化平台,提高公众平台关注度;加强平台运营管理,打破传统格局,构建读者、作者、编辑间的新桥梁。旨在实现新媒体与传统科技期刊的深度融合和发展,最终显著提升科技期刊的影响力。
[Abstract]:Under the background of new media integration, the development of sci-tech periodicals has ushered in new opportunities and challenges. WeChat public platform has become one of the most important means to enhance the influence of periodicals and to develop the digitization of periodicals. Based on the analysis of the current operation situation of the WeChat public platform of atmospheric periodicals, this paper puts forward some measures that can be taken to enhance the influence of the WeChat public platform, including: improving the readability of the push content, To build a "private custom" type of reading and accurate push; to build a special platform to enhance the public platform attention; to strengthen the platform management, break the traditional pattern, and build a new bridge between readers, authors, editors. The purpose of this paper is to realize the deep integration and development of new media and traditional sci-tech periodicals, and to enhance the influence of sci-tech periodicals.
【作者单位】： 国家气候中心《气候变化研究进展》编辑部;
【分类号】：G230.7
，
本文编号：2165242
[Abstract]:Under the background of new media integration, the development of sci-tech periodicals has ushered in new opportunities and challenges. WeChat public platform has become one of the most important means to enhance the influence of periodicals and to develop the digitization of periodicals. Based on the analysis of the current operation situation of the WeChat public platform of atmospheric periodicals, this paper puts forward some measures that can be taken to enhance the influence of the WeChat public platform, including: improving the readability of the push content, To build a "private custom" type of reading and accurate push; to build a special platform to enhance the public platform attention; to strengthen the platform management, break the traditional pattern, and build a new bridge between readers, authors, editors. The purpose of this paper is to realize the deep integration and development of new media and traditional sci-tech periodicals, and to enhance the influence of sci-tech periodicals.
【作者单位】： 国家气候中心《气候变化研究进展》编辑部;
【分类号】：G230.7
，
本文编号：2165242
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