新闻出版业用户行为跟踪大数据的开发与应用
发布时间：2018-08-17 10:51
【摘要】：用户行为跟踪大数据为新闻出版业带来了新的传播和营销发力点。对用户行为跟踪大数据进行开发与应用需要将其纳入到大众传播的系统视域当中,即以赖利夫妇模式为逻辑起点建构起产品的传播与营销过程框架。用户行为跟踪大数据开发与应用的具体内容包括大数据出版的规制问题研究、基于解决库存问题的大数据技术开发与应用、用户行为跟踪与分析模型的开发以及新闻出版蓝海的大数据挖掘与分析等。美国哈珀·柯林斯出版集团对客户关系管理工具库的应用以及法国阿歇特出版集团对大数据在图书定价与营销决策制定中的应用为中国出版企业提供了良好的实践经验。
[Abstract]:User behavior tracking (big data) has brought new communications and marketing momentum to the press and publishing industry. The development and application of user behavior tracking (big data) need to be incorporated into the mass communication system perspective, that is, the Riley and his wife model is taken as the logical starting point to construct the framework of product communication and marketing process. The specific contents of the development and application of user behavior tracking big data include the research on the regulation of big data publishing, the development and application of big data technology based on solving inventory problem. The development of user behavior tracking and analysis model and the mining and analysis of big data in Blue Sea. The application of Harper Collins Publishing Group to the customer relationship management tool library and the application of big data to book pricing and marketing decision making by French publishing group have provided Chinese publishing enterprises with good practical experience.
【作者单位】： 北京师范大学新闻传播学院;天津美术学院公共基础课教学部;
【基金】：国家新闻出版广电总局新闻首批新闻出版业科技与标准重点实验室“新闻出版大数据用户行为跟踪与分析实验室”及“出版发行行业数据应用实验室”建设研究成果之一
【分类号】：G239.1-F
本文编号：2187373
[Abstract]:User behavior tracking (big data) has brought new communications and marketing momentum to the press and publishing industry. The development and application of user behavior tracking (big data) need to be incorporated into the mass communication system perspective, that is, the Riley and his wife model is taken as the logical starting point to construct the framework of product communication and marketing process. The specific contents of the development and application of user behavior tracking big data include the research on the regulation of big data publishing, the development and application of big data technology based on solving inventory problem. The development of user behavior tracking and analysis model and the mining and analysis of big data in Blue Sea. The application of Harper Collins Publishing Group to the customer relationship management tool library and the application of big data to book pricing and marketing decision making by French publishing group have provided Chinese publishing enterprises with good practical experience.
【作者单位】： 北京师范大学新闻传播学院;天津美术学院公共基础课教学部;
【基金】：国家新闻出版广电总局新闻首批新闻出版业科技与标准重点实验室“新闻出版大数据用户行为跟踪与分析实验室”及“出版发行行业数据应用实验室”建设研究成果之一
【分类号】：G239.1-F
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1 Leon A.Jakobovits;Diane Nahl—Jakobovits;陆冰;;利用图书馆:用户行为分析[J];豫西农专学报;1990年03期
，本文编号：2187373
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