《小说新报》图书广告探析
发布时间：2018-08-25 09:11
【摘要】：《小说新报》是1915年创办的月刊,近现代小说家李定夷先生为主编,由国华书局出版发行。其出版时间长达八年之久,共载8卷94期,除连载文学作品外,更有丰富的图书广告。文章从图书广告的视角,分析《小说新报》图书广告的类型、技巧、特征及其时代写照,探析当时的文化思潮和社会风貌。
[Abstract]:New Fiction is a monthly magazine founded in 1915. Mr. Li Dingyi, a modern novelist, is the editor in chief and published by Guohua Book Company. It has been published for eight years, and contains 8 volumes and 94 issues. In addition to literary works, there are abundant books and advertisements. From the perspective of book advertisement, this paper analyzes the types, skills, features and the portrayal of the times of the book advertisement, and analyzes the cultural trend of thought and social style at that time.
【作者单位】： 湖南师范大学新闻与传播学院;香港科技大学人文与社会科学学院;
【基金】：2017年度湖南省社会科学成果评审委员会一般资助课题“清代书业广告及其当代启示研究”(XSP17YBZZ082)的阶段性成果 湖南省社科基金基地项目(13JD36)的阶段性成果 湖南师范大学哲学社会科学青年学术骨干培养计划[2013]资助
【分类号】：F713.8;G239.29
本文编号：2202422
[Abstract]:New Fiction is a monthly magazine founded in 1915. Mr. Li Dingyi, a modern novelist, is the editor in chief and published by Guohua Book Company. It has been published for eight years, and contains 8 volumes and 94 issues. In addition to literary works, there are abundant books and advertisements. From the perspective of book advertisement, this paper analyzes the types, skills, features and the portrayal of the times of the book advertisement, and analyzes the cultural trend of thought and social style at that time.
【作者单位】： 湖南师范大学新闻与传播学院;香港科技大学人文与社会科学学院;
【基金】：2017年度湖南省社会科学成果评审委员会一般资助课题“清代书业广告及其当代启示研究”(XSP17YBZZ082)的阶段性成果 湖南省社科基金基地项目(13JD36)的阶段性成果 湖南师范大学哲学社会科学青年学术骨干培养计划[2013]资助
【分类号】：F713.8;G239.29
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，本文编号：2202422
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