我国版权价格形成机制研究
发布时间：2018-09-04 08:33
【摘要】：版权价格是版权交易达成的重要影响因素,对市场供求和投资动向有一定的引导作用。健全的版权价格形成机制有利于平衡作者、传播者和消费者三者之间的利益,促进版权产业的发展。版权价格形成机制要研究的是影响版权价格形成的各因素,如版权价格形成主体、版权价值、市场供求等内容,以及各要素间的相互关系。是在政府、市场主体的共同作用下,通过静态的版权价值评估和动态的版权交易谈判逐步确定版权价格的过程。在这一过程中,政府宏观调控力度不足、市场主体的逐利性和盲目性、市场信息不对称、版权价值评估标准不统一等问题,使得版权价格形成过程混乱,版权价格两极化趋势明显。网络环境的复杂化,更是加剧了这一趋势。找出版权价格形成过程中的规律、完善版权价格形成机制势在必行。本文在对版权、版权价格及版权价格形成机制等概念进行简要介绍的基础上,从以下三个方面探讨了我国的版权价格形成机制。一是版权价格形成的主体及其行为。在简述版权价格形成主体——权利人与使用者的基础上,指出了其行为对版权价格的影响,并结合实际情况进行了探讨,以明确主体与价格之间的关系,找出版权价格形成主体的不当行为。规范的市场秩序和市场行为是交易顺利进行的保障。二是从版权价格的形成过程出发,分析影响版权价格形成的因素。在这一过程中,版权自身因素、市场供求等因素、价值评估方法的选择以及版权价格的形成方式、交易地位及谈判技巧等,都会对版权价格的形成造成影响。版权价值评估结果是市场交易主体定价的依据所在;版权交易谈判成效决定了版权围绕价值波动幅度的大小。三是版权价格形成机制各要素间的关系研究。只有理顺政府与市场、权利人与使用者、价值与供求间的关系,才能使其协调运作。在以上分析的基础上,结合国内外实践经验,本文从完善政府价格调控、规范市场主体行为、创新版权价值评估方法和构建版权信息管理系统四个方面给出了完善版权价格形成机制的建议。
[Abstract]:The price of copyright is an important factor influencing the completion of copyright transaction, which can guide the market supply and demand and investment trend. A sound mechanism of copyright price formation is conducive to balancing the interests of authors, disseminators and consumers, and promoting the development of copyright industry. The formation mechanism of copyright price is to study the factors that affect the formation of copyright price, such as the subject of copyright price formation, the value of copyright, the market supply and demand, and the relationship between each element. It is the process of determining copyright price step by step through static evaluation of copyright value and dynamic negotiation of copyright transaction under the joint action of government and market subject. In this process, the government's macro-control is insufficient, the market subject is driven by profit and blindness, the market information is asymmetrical, the evaluation standard of copyright value is not unified, and so on, which makes the process of forming copyright price confused. Copyright price polarization trend is obvious. The complexity of the network environment, but also exacerbated this trend. It is imperative to find the law in the process of price formation of publishing right and perfect the forming mechanism of copyright price. On the basis of a brief introduction of the concepts of copyright, copyright price and copyright price formation mechanism, this paper discusses the formation mechanism of copyright price in China from the following three aspects. One is the subject of copyright price formation and its behavior. On the basis of a brief introduction to the subject of forming copyright price-the right owner and the user, this paper points out the influence of its behavior on the copyright price, and probes into the relationship between the subject and the price in combination with the actual situation, so as to clarify the relationship between the subject and the price. The improper behavior of looking for the price of publishing right to form the main body. The standard market order and market behavior are the guarantee of the smooth progress of the transaction. Second, starting from the forming process of copyright price, the paper analyzes the factors that affect the formation of copyright price. In this process, the factors of copyright itself, market supply and demand, the choice of valuation method, the formation of copyright price, the trading position and negotiation skills will all affect the formation of copyright price. The evaluation result of copyright value is the basis of the pricing of the trading body in the market, and the effect of the copyright transaction negotiation determines the extent of the fluctuation of copyright around the value. Third, the relationship between the factors of copyright price formation mechanism. Only by straightening out the relationship between government and market, between owner and user, between value and supply and demand, can it operate harmoniously. On the basis of the above analysis, combined with the domestic and foreign practical experience, this paper, from perfecting the government price regulation, standardizing the behavior of the main body of the market, Four aspects of innovating the evaluation method of copyright value and constructing copyright information management system are put forward to improve the mechanism of copyright price formation.
【学位授予单位】：武汉大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2
[Abstract]:The price of copyright is an important factor influencing the completion of copyright transaction, which can guide the market supply and demand and investment trend. A sound mechanism of copyright price formation is conducive to balancing the interests of authors, disseminators and consumers, and promoting the development of copyright industry. The formation mechanism of copyright price is to study the factors that affect the formation of copyright price, such as the subject of copyright price formation, the value of copyright, the market supply and demand, and the relationship between each element. It is the process of determining copyright price step by step through static evaluation of copyright value and dynamic negotiation of copyright transaction under the joint action of government and market subject. In this process, the government's macro-control is insufficient, the market subject is driven by profit and blindness, the market information is asymmetrical, the evaluation standard of copyright value is not unified, and so on, which makes the process of forming copyright price confused. Copyright price polarization trend is obvious. The complexity of the network environment, but also exacerbated this trend. It is imperative to find the law in the process of price formation of publishing right and perfect the forming mechanism of copyright price. On the basis of a brief introduction of the concepts of copyright, copyright price and copyright price formation mechanism, this paper discusses the formation mechanism of copyright price in China from the following three aspects. One is the subject of copyright price formation and its behavior. On the basis of a brief introduction to the subject of forming copyright price-the right owner and the user, this paper points out the influence of its behavior on the copyright price, and probes into the relationship between the subject and the price in combination with the actual situation, so as to clarify the relationship between the subject and the price. The improper behavior of looking for the price of publishing right to form the main body. The standard market order and market behavior are the guarantee of the smooth progress of the transaction. Second, starting from the forming process of copyright price, the paper analyzes the factors that affect the formation of copyright price. In this process, the factors of copyright itself, market supply and demand, the choice of valuation method, the formation of copyright price, the trading position and negotiation skills will all affect the formation of copyright price. The evaluation result of copyright value is the basis of the pricing of the trading body in the market, and the effect of the copyright transaction negotiation determines the extent of the fluctuation of copyright around the value. Third, the relationship between the factors of copyright price formation mechanism. Only by straightening out the relationship between government and market, between owner and user, between value and supply and demand, can it operate harmoniously. On the basis of the above analysis, combined with the domestic and foreign practical experience, this paper, from perfecting the government price regulation, standardizing the behavior of the main body of the market, Four aspects of innovating the evaluation method of copyright value and constructing copyright information management system are put forward to improve the mechanism of copyright price formation.
【学位授予单位】：武汉大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2
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