《中国农村文库》选题策划研究
发布时间：2018-09-07 14:34
【摘要】：从上个世纪九十年代起开始出版的《中国农村文库》丛书经历了五个批次、二十多年的出版历程,是中国以“三农”为题材的较早一批具有相当大影响力的丛书。该书由时任中宣部常务副部长徐惟诚主编,四川省二十家出版社联合出版,被列为国家“八五”重点图书出版规划,获第二届国家图书奖提名奖和四川省委宣传部“五个一”工程奖,“四川省50年(1958-2008年)10部公众喜爱的科普作品”等荣誉称号。在这套书的基础上,成立了天地出版社,并发起了“万村书库”工程。论文是当代出版史的个案研究,从系统论及选题策划学视角出发,运用深度访谈法、文献研究法和统计分析法,重点研究《中国农村文库》的选题策划系统,总结《中国农村文库》取得重大影响的原因,即政府支持、编辑方针的引领、选题策划定位准确,分析其出版过程中暴露出的诸如图书编校质量待提高、选题策划市场化程度低等问题,由此总结《中国农村文库》对今后“三农”图书出版的重要启示：一是要实施图书精品化战略；二要策划“三农”题材的全媒体图书；三要优化选题结构,增加精神文化类图书的比重；四要提高图书的编校质量；五要在形式策划上提高图书的审美性；六要实施政府采购与市场挖掘并举的发行方式。本研究肯定了《中国农村文库》出版工作者的辛勤付出,弥补了当代出版史个案研究的空白,为今后的大型“三农”题材丛书提供借鉴意义,具有重要的实践指导作用。
[Abstract]:The series of "China Rural Library", which began to be published in the 1990s, has experienced five batches and more than 20 years of publication. It is an earlier series of books with the theme of "three Countryside" as the subject matter in China. The book, which was edited by Xu Weicheng, executive deputy director of the propaganda Department of the CPC Central Committee at that time, and jointly published by 20 publishing houses in Sichuan Province, was listed as a key book publishing plan in the eighth Five-Year Plan. He won the second National Book Award nomination Award, the "five one" Engineering Award of the propaganda Department of the Sichuan Provincial Party Committee, and the "10 popular Science works of Sichuan Province for 50 years (1958-2008)" and other honorary titles. On the basis of this set of books, Tiandi Publishing House was established, and the project of Wancun Bookstore was initiated. This paper is a case study of contemporary publishing history. From the perspective of system theory and subject selection planning, this paper focuses on the study of the subject selection planning system of "China Rural Library" by using the method of in-depth interview, literature research and statistical analysis. This paper summarizes the reasons for the great influence of "China Rural Library", that is, the support of the government, the guidance of the editorial policy, the accurate orientation of the selected topic planning, and the analysis of the problems exposed in the publishing process, such as the improvement of the quality of the editing and correction of the books. This paper sums up the important enlightenment of "Rural Library of China" to the publication of "three rural" books in the future: one is to implement the strategy of making books high-quality, the other is to plan all media books on the subject of "agriculture, countryside and farmers". Third, we should optimize the structure of selected topics, increase the proportion of spiritual and cultural books; fourth, improve the quality of book editing; fifthly, improve the aesthetic quality of books in formal planning; sixth, implement the distribution mode of government procurement and market excavation. This study affirms the painstaking efforts of the publishers of "China Rural Library", makes up for the blank in the case study of contemporary publishing history, and provides reference significance for the future series of books on the subject of "agriculture, countryside and farmers", which has an important practical guiding role.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G232
本文编号：2228544
[Abstract]:The series of "China Rural Library", which began to be published in the 1990s, has experienced five batches and more than 20 years of publication. It is an earlier series of books with the theme of "three Countryside" as the subject matter in China. The book, which was edited by Xu Weicheng, executive deputy director of the propaganda Department of the CPC Central Committee at that time, and jointly published by 20 publishing houses in Sichuan Province, was listed as a key book publishing plan in the eighth Five-Year Plan. He won the second National Book Award nomination Award, the "five one" Engineering Award of the propaganda Department of the Sichuan Provincial Party Committee, and the "10 popular Science works of Sichuan Province for 50 years (1958-2008)" and other honorary titles. On the basis of this set of books, Tiandi Publishing House was established, and the project of Wancun Bookstore was initiated. This paper is a case study of contemporary publishing history. From the perspective of system theory and subject selection planning, this paper focuses on the study of the subject selection planning system of "China Rural Library" by using the method of in-depth interview, literature research and statistical analysis. This paper summarizes the reasons for the great influence of "China Rural Library", that is, the support of the government, the guidance of the editorial policy, the accurate orientation of the selected topic planning, and the analysis of the problems exposed in the publishing process, such as the improvement of the quality of the editing and correction of the books. This paper sums up the important enlightenment of "Rural Library of China" to the publication of "three rural" books in the future: one is to implement the strategy of making books high-quality, the other is to plan all media books on the subject of "agriculture, countryside and farmers". Third, we should optimize the structure of selected topics, increase the proportion of spiritual and cultural books; fourth, improve the quality of book editing; fifthly, improve the aesthetic quality of books in formal planning; sixth, implement the distribution mode of government procurement and market excavation. This study affirms the painstaking efforts of the publishers of "China Rural Library", makes up for the blank in the case study of contemporary publishing history, and provides reference significance for the future series of books on the subject of "agriculture, countryside and farmers", which has an important practical guiding role.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G232
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