选题立意的“三贴近”
发布时间：2018-09-07 19:36
【摘要】：近年来,选题数量的持续增长体现了出版行业的繁荣发展。2015年,这一趋势的转变预示着行业发展进入更理性的阶段。从追求选题数量做大出版规模向追求选题效益提升出版份额转变,是一个由规模向效益、由粗放向精细转型升级的过程。在这过程中,只有贴近读者、贴近市场、贴近渠道的图书,才能实现"两个效益"的最佳结合,才能有效化解产销比、存销比一直居高不下的行业顽疾,才能提升经营质量,实现出版单位乃至整个行业的健康可持续发展。
[Abstract]:In recent years, the continuous increase in the number of topics reflects the prosperity and development of the publishing industry. In 2015, the change of this trend indicates that the development of the industry has entered a more rational stage. The transformation from the pursuit of the number of topics to the promotion of publishing share is a process from scale to benefit and from extensive to fine. In this process, only books close to readers, markets and channels can realize the best combination of "two benefits", effectively resolve the problem of producing and marketing ratio, persist in saving and marketing ratio, and improve the management quality. To achieve the publishing unit and even the whole industry of healthy and sustainable development.
【作者单位】： 浙江少年儿童出版社;
【分类号】：G232.1
本文编号：2229219
[Abstract]:In recent years, the continuous increase in the number of topics reflects the prosperity and development of the publishing industry. In 2015, the change of this trend indicates that the development of the industry has entered a more rational stage. The transformation from the pursuit of the number of topics to the promotion of publishing share is a process from scale to benefit and from extensive to fine. In this process, only books close to readers, markets and channels can realize the best combination of "two benefits", effectively resolve the problem of producing and marketing ratio, persist in saving and marketing ratio, and improve the management quality. To achieve the publishing unit and even the whole industry of healthy and sustainable development.
【作者单位】： 浙江少年儿童出版社;
【分类号】：G232.1
【参考文献】
相关期刊论文 前1条
1 王岩镔;;按需出版:步入实践期[J];印刷工业;2013年10期
，本文编号：2229219
本文链接：https://www.wllwen.com/shekelunwen/chubanfaxing/2229219.html
