社会化媒体视域下传统出版企业信息赋权研究
发布时间：2018-09-12 10:17
【摘要】：虽然传统出版企业通过信息赋权为"弱势群体"改变其"弱权"状态方面具有较好的经验和优势,但在社会化媒体高度发展的当今,其原有的信息赋权方式不断受到挑战。因此,传统出版企业必须以"弱势群体"行动的能动性和信息需求的个性化、多样化为基础,促进建构长效的信息赋权机制,通过优化赋权渠道和创新赋权方式来满足信息赋权要求。
[Abstract]:Although traditional publishing enterprises have better experience and advantage in changing their "weak power" through information empowerment to "weak groups", their original information empowerment methods are constantly challenged with the highly development of social media. Therefore, traditional publishing enterprises must promote the construction of a long-term information empowerment mechanism based on the initiative of "vulnerable groups" and the individuation and diversification of information needs. To meet the requirement of information empowerment by optimizing the channel of empowerment and innovating the ways of empowerment.
【作者单位】： 湖南大众传媒学院;
【分类号】：G206;G239.2-F
本文编号：2238700
[Abstract]:Although traditional publishing enterprises have better experience and advantage in changing their "weak power" through information empowerment to "weak groups", their original information empowerment methods are constantly challenged with the highly development of social media. Therefore, traditional publishing enterprises must promote the construction of a long-term information empowerment mechanism based on the initiative of "vulnerable groups" and the individuation and diversification of information needs. To meet the requirement of information empowerment by optimizing the channel of empowerment and innovating the ways of empowerment.
【作者单位】： 湖南大众传媒学院;
【分类号】：G206;G239.2-F
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