新闻标题的关联—顺应性研究

发布时间：2018-09-12 11:10

【摘要】：新闻标题是新闻内容的概括和浓缩，是新闻主题最简明、最生动、最有诱导力的体现。新闻传播者在标题制作时要综合考虑诸多因素，关联—顺应模式可以很好地阐释标题制作这一过程。新闻传播者在制作新闻标题时不但要使其与新闻内容和受众心理之间产生最佳关联，同时还要顺应语境的各要素，主要是指对物理世界、社交世界和心理世界的顺应，并且这些顺应的结果最终会体现在新闻标题中语言结构的各个层面上，主要包括语音和词汇两个层面。其中，语音层面主要体现为对语调的顺应，而词汇层面上的顺应表现出来的则是简称、数字略语的运用以及词汇的选择，由此传播者便实现了新闻标题对语言结构的顺应。传播者在标题制作时以受众的认知语境为基础，顺应那些符合关联原则的成分从而形成语境假设，新闻标题的产生就是顺应这些语境假设的结果。在这个由传播者向受众传播信息的单向标题交际过程中，语境并不是固定不变的，而是随着交际的推进不断发展变化的，具有动态性。同时在整个标题制作的过程中，，传播者为了夺得更多受众的关注，实现新闻传播的目的，通常会采用一些策略来使新闻标题具有新意，使其与众不同，这些策略主要包括：新词语策略、凸显策略、比较策略、仿拟策略、设悬策略和口语化策略等。
[Abstract]:News title is the summarization and concentration of news content, and it is the most concise, vivid and instructive embodiment of news subject. News communicators should consider a lot of factors when making headlines. The model of relevance-adaptation can explain the process of headline making well. When making news headlines, news communicators should not only make the best connection with news content and audience psychology, but also adapt to the elements of context, mainly referring to the physical world, social world and psychological world. And the results of these adaptations will be embodied in all levels of language structure in news headlines, mainly including phonetic and lexical aspects. Among them, the phonetics level is mainly embodied in the adaptation to intonation, while the lexical level is characterized by the abbreviation, the use of numerals and the choice of vocabulary. Thus, the communicator realizes the adaptation of news headlines to the language structure. In the process of headline making, the communicator takes the cognitive context of the audience as the basis and adapts to the elements that conform to the relevance principle, thus forming the contextual hypothesis, and the emergence of the news headline is the result of the adaptation to these contextual assumptions. In the process of unidirectional headline communication from communicator to audience, context is not fixed, but with the development of communication, it is dynamic. At the same time, in the process of making headlines, in order to gain more audience's attention and achieve the purpose of news dissemination, the communicators usually adopt some strategies to make news headlines have new ideas and make them different. These strategies include: neologism strategy, salience strategy, comparison strategy, imitation strategy, suspension strategy and colloquial strategy.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G213

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