网络技术在出版中的应用研究

发布时间：2018-10-13 07:19

【摘要】：网络技术是20世纪90年代出现的一种新技术,是通信技术与计算机技术相结合的产物。网络技术的根本特征就是消除信息孤岛,它通过把互联网上分散的资源加工整合,使其融为有机整体,实现资源的全面共享和有机协作,提升用户使用资源的整体能力并按需获取所需信息。进入21世纪,网络技术得到迅速的发展和普及,被应用到了世界各行各业的发展中。在出版行业,网络技术也发挥着越来越大的作用。出版业是文化事业的重要组成部分,其发展水平的高低,体现着一个国家的文化实力和综合国力。除此之外,我国的出版业还担负着传承社会主义精神文明、宣传党的大政方针的重要任务。因此,出版业的健康发展,对于我国社会主义物质文明和精神文明的建设都具有重要意义。改革开放30多年来,我国的图书出版业不断发展,然而它在获得较快发展的同时也遇到了许多挑战。随着信息技术的发展,人们的阅读也出现了极大的变化,个性化、多样化、海量化的需求向出版提出了严峻的挑战。同时,出版业自身的一些弊端也暴露出来:图书品种结构失衡,既不能满足广大读者的阅读需求,又造成恶性竞争;管理水平和生产效率低下,与市场化程度很高的其他行业相比,差之千里;营销理念和营销模式落后,没有形成合理的图书定价机制和有效的宣传机制,使图书不能有效快捷地流通到读者手中;复合型人才匮乏,无法为出版业的长久发展提供有效的智力支持。新的历史条件下,我国图书出版业将逐步走向市场化,竞争将更加激烈。面对机遇和挑战,中国的出版业必须充分认识和分析自身存在的种种问题,并利用网络技术进行自我改造,为出版行业的发展寻找新的的路径。本文在研究分析了许多同行研究成果的基础上,侧重于从实践发展的角度,提出了利用网络技术发展出版产业的具体措施。概括起来说,就是利用网络技术为传统出版的发展寻找新的突破口;同时利用网络技术大力发展独具特色的网络出版,为出版寻求新的发展途径。
[Abstract]:Network technology is a new technology that appeared in 1990's, and it is the result of the combination of communication technology and computer technology. The fundamental characteristic of network technology is to eliminate the isolated island of information. It integrates the scattered resources on the Internet into an organic whole and realizes the overall sharing and cooperation of resources. Improve the overall ability of the user to use the resource and obtain the required information on demand. In the 21st century, network technology has been rapidly developed and popularized, and has been applied to the development of various industries in the world. In the publishing industry, network technology is also playing a more and more important role. The publishing industry is an important part of the cultural undertaking, and its development level reflects a country's cultural strength and comprehensive national strength. In addition, China's publishing industry also shoulders the important task of inheriting socialist spiritual civilization and propagating the party's general policy. Therefore, the healthy development of publishing industry is of great significance to the construction of socialist material civilization and spiritual civilization. Since the reform and opening up for more than 30 years, the book publishing industry of our country has been developing continuously. However, it has met many challenges while it has been developing rapidly. With the development of information technology, people's reading has changed greatly. At the same time, some disadvantages of the publishing industry have also been exposed: the imbalance of the book variety structure can not only meet the reading needs of the readers, but also cause vicious competition, the management level and the production efficiency are low, Compared with other industries with a high degree of marketization, the marketing concept and marketing mode are backward, without a reasonable book pricing mechanism and an effective propaganda mechanism, so that books can not be circulated to readers effectively and quickly. The lack of complex talents can not provide effective intellectual support for the long-term development of the publishing industry. Under the new historical conditions, China's book publishing industry will gradually move to the market, the competition will be more intense. In the face of opportunities and challenges, China's publishing industry must fully understand and analyze its own problems, and make use of network technology to reform itself to find a new way for the development of the publishing industry. Based on the research and analysis of many peer research achievements, this paper puts forward some concrete measures to develop the publishing industry by using network technology from the perspective of practical development. To sum up, it is to make use of the network technology to find a new breakthrough for the development of the traditional publishing, and at the same time, to develop the unique network publishing and to seek a new way of development for the publishing.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.2-F

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