出版经纪人与中国出版业的发展
发布时间：2018-10-14 17:36
【摘要】： 在出版业相对发达的国家,出版经纪人已经成为一个相当成熟的行业。近十几年来,随着经济体制改革的逐步深入,图书市场的不断发展,出版经纪人作为一个新兴行业在我国已经开始萌芽,但与出版产业发达国家相比,真正意义上的出版经纪人仍未大量出现,而且政府对出版经纪人的管理也相对滞后。因此,探讨我国出版经纪人的现状和发展,分析对我国出版业发展的影响,提出加强出版经纪人管理的措施,对促进我国出版业健康有序发展具有重要意义。 本文从出版经纪人对出版业产生作用分析入手,探讨了出版经纪人对出版业产生的积极效应。本文研究认为出版经纪人在降低出版成本、提高出版效率、优化出版资源的配置以及促进版权经济发展上发挥积极作用。并且从宏观环境和微观行业环境的研究入手,阐述了我国出版经纪人产生的条件和过程,分析了我国出版经纪人发展现状对我国出版业发展的影响。本文研究认为,出版经纪人的积极作用之所以未能在我国出版业中充分发挥,主要是因为出版社垄断,相关法律缺失,出版经纪人管理相对不规范,出版产权保护缺乏以及出版市场开放相对有限。最后在上述研究基础上,借鉴国外及其他经纪人的发展经验,并结合我国出版业发展的实际状况,提出了我国出版经纪人发展和完善的对策：一方面从版权保护和契约意识上改善出版业的运营环境,另一方面建立行业组织来规范行业的运作,完善相关的法规和管理制度。
[Abstract]:In a country with relatively developed publishing industry, publishing broker has become a quite mature industry. In recent years, with the deepening of the economic system reform and the development of the book market, the publishing broker, as a new industry, has begun to sprout in China, but compared with the developed countries in the publishing industry, The real publishing broker has not appeared in large numbers, and the government's management of the publication broker is lagging behind. Therefore, it is of great significance to probe into the present situation and development of publishing brokers in our country, analyze the influence on the development of publishing industry in China, and put forward some measures to strengthen the management of publishing brokers in order to promote the healthy and orderly development of publishing industry in China. Starting with the analysis of the effect of publishing broker on publishing industry, this paper probes into the positive effect of publishing broker on publishing industry. This paper argues that publishing agents play an active role in reducing publishing costs, improving publishing efficiency, optimizing the allocation of publishing resources and promoting the development of copyright economy. Starting with the research of macro environment and micro industry environment, this paper expounds the conditions and process of publishing broker in our country, and analyzes the influence of the present situation of publishing broker development on the development of publishing industry in our country. This paper believes that the positive role of publishing agents in China's publishing industry is not fully play, mainly because of publishing monopoly, lack of relevant laws, publishing broker management is relatively non-standard, The lack of protection of publishing property rights and the relatively limited opening of the publishing market. Finally, on the basis of the above research, draw lessons from the development experience of foreign countries and other brokers, and combine with the actual situation of the development of the publishing industry in China. On the one hand, it improves the operating environment of the publishing industry from the aspects of copyright protection and contract consciousness, on the other hand, it establishes an industry organization to standardize the operation of the industry and perfect the relevant laws and regulations and management system.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F
本文编号：2271149
[Abstract]:In a country with relatively developed publishing industry, publishing broker has become a quite mature industry. In recent years, with the deepening of the economic system reform and the development of the book market, the publishing broker, as a new industry, has begun to sprout in China, but compared with the developed countries in the publishing industry, The real publishing broker has not appeared in large numbers, and the government's management of the publication broker is lagging behind. Therefore, it is of great significance to probe into the present situation and development of publishing brokers in our country, analyze the influence on the development of publishing industry in China, and put forward some measures to strengthen the management of publishing brokers in order to promote the healthy and orderly development of publishing industry in China. Starting with the analysis of the effect of publishing broker on publishing industry, this paper probes into the positive effect of publishing broker on publishing industry. This paper argues that publishing agents play an active role in reducing publishing costs, improving publishing efficiency, optimizing the allocation of publishing resources and promoting the development of copyright economy. Starting with the research of macro environment and micro industry environment, this paper expounds the conditions and process of publishing broker in our country, and analyzes the influence of the present situation of publishing broker development on the development of publishing industry in our country. This paper believes that the positive role of publishing agents in China's publishing industry is not fully play, mainly because of publishing monopoly, lack of relevant laws, publishing broker management is relatively non-standard, The lack of protection of publishing property rights and the relatively limited opening of the publishing market. Finally, on the basis of the above research, draw lessons from the development experience of foreign countries and other brokers, and combine with the actual situation of the development of the publishing industry in China. On the one hand, it improves the operating environment of the publishing industry from the aspects of copyright protection and contract consciousness, on the other hand, it establishes an industry organization to standardize the operation of the industry and perfect the relevant laws and regulations and management system.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F
【引证文献】
相关硕士学位论文 前1条
1 王婷;十年来中国图书版权输出研究[D];山东大学;2012年
，本文编号：2271149
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