传统出版企业DLC内容服务模式探析
发布时间：2018-10-14 18:09
【摘要】：随着数字出版产业的飞速发展,传统出版企业依托提供数字内容服务来提高竞争力不失为一计良策。然而,目前我国传统出版企业的数字内容服务盈利模式不清晰、盈利水平较低,鉴于过度依赖技术提供商和通信运营商,传统出版行业逐渐丧失话语权。本文结合游戏产业中的探索实践,针对传统出版企业数字内容服务困境的解决,介绍了一种基于DLC理论的数字内容服务模式,以期为传统出版企业的内容运营提供借鉴和参考。
[Abstract]:With the rapid development of digital publishing industry, traditional publishing enterprises rely on digital content services to improve their competitiveness. However, at present, the profit model of digital content service of traditional publishing enterprises in China is not clear, and the profit level is low. In view of the over-reliance on technology providers and communication operators, the traditional publishing industry gradually loses its right to speak. Based on the exploration and practice in the game industry, this paper introduces a digital content service model based on DLC theory, aiming at solving the dilemma of digital content service in traditional publishing enterprises, in order to provide reference and reference for the content operation of traditional publishing enterprises.
【作者单位】： 国家新闻出版广电总局出版融合发展(武汉)重点实验室武汉理工数字传播工程有限公司;
【分类号】：G239.2-F
，
本文编号：2271226
[Abstract]:With the rapid development of digital publishing industry, traditional publishing enterprises rely on digital content services to improve their competitiveness. However, at present, the profit model of digital content service of traditional publishing enterprises in China is not clear, and the profit level is low. In view of the over-reliance on technology providers and communication operators, the traditional publishing industry gradually loses its right to speak. Based on the exploration and practice in the game industry, this paper introduces a digital content service model based on DLC theory, aiming at solving the dilemma of digital content service in traditional publishing enterprises, in order to provide reference and reference for the content operation of traditional publishing enterprises.
【作者单位】： 国家新闻出版广电总局出版融合发展(武汉)重点实验室武汉理工数字传播工程有限公司;
【分类号】：G239.2-F
，
本文编号：2271226
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