新闻标题制作的技巧与方法
发布时间：2018-10-18 10:09
【摘要】：标题是新闻的眼睛,眼睛是心灵的窗户。从眼睛可以洞察人的内心,从标题可以把握新闻的概貌。可以说,无论传播形态如何变化,受众阅读一条新闻几乎都是从标题开始的。一个醒目的标题能够牢牢抓住受众,使他读进去、看下去,使传播成为有效传播;反之,一个平淡的标题可能让受众翻页或换台,使传播成为无效传播。本文在总结多年实践工作中新闻标题的制作心得的基础上,梳理出引用领导人讲话、用活数字、讲究对仗、多用定量词、引用网络热词等五个方面的经验,对采编一线新闻标题制作实际工作具有一定的借鉴和指导作用。
[Abstract]:The headline is the eye of the news, the eye is the window of the heart. From the eye can see the heart, from the title can grasp the general picture of the news. It can be said that, no matter how the form of communication changes, the audience almost read a news from the title. An eye-catching headline can firmly grasp the audience, make him read in, read on, and make the communication become effective communication; on the contrary, a plain headline may make the audience turn over or change channels, so that the communication becomes invalid. On the basis of summarizing the experience of making news headlines in practice for many years, this paper sorts out five aspects of experience, such as quoting leaders' speeches, using living numbers, paying attention to confrontation, using quantitative words more often, quoting popular words on the Internet, etc. It has a certain reference and guidance function to the actual work of news headline making in the first line of news collection and editing.
【作者单位】： 广西电视台新闻中心;
【分类号】：G213
本文编号：2278807
[Abstract]:The headline is the eye of the news, the eye is the window of the heart. From the eye can see the heart, from the title can grasp the general picture of the news. It can be said that, no matter how the form of communication changes, the audience almost read a news from the title. An eye-catching headline can firmly grasp the audience, make him read in, read on, and make the communication become effective communication; on the contrary, a plain headline may make the audience turn over or change channels, so that the communication becomes invalid. On the basis of summarizing the experience of making news headlines in practice for many years, this paper sorts out five aspects of experience, such as quoting leaders' speeches, using living numbers, paying attention to confrontation, using quantitative words more often, quoting popular words on the Internet, etc. It has a certain reference and guidance function to the actual work of news headline making in the first line of news collection and editing.
【作者单位】： 广西电视台新闻中心;
【分类号】：G213
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