凤凰传媒盈利能力分析
发布时间：2018-10-29 22:05
【摘要】：基于2011年至2016年上市公司年报数据,本文发现凤凰传媒的一些盈利数据很可观,但在与同行业对比时处于中下游的位置;盈利的质量很高,在成本控制方面还有不足。这些影响了其盈利能力的进一步提升。凤凰传媒应从资本经营、资产经营和商品经营入手,增强其综合盈利能力。
[Abstract]:Based on the annual report data of listed companies from 2011 to 2016, this paper finds that some profit data of Phoenix Media are considerable, but they are in the middle and downstream position when compared with the same industry; the quality of profit is very high, and the cost control is still insufficient. These have affected its profitability to further enhance. Phoenix Media should start with capital management, asset management and commodity operation to enhance its comprehensive profitability.
【作者单位】： 东北财经大学会计学院;
【分类号】：G239.2-F
，
本文编号：2298963
[Abstract]:Based on the annual report data of listed companies from 2011 to 2016, this paper finds that some profit data of Phoenix Media are considerable, but they are in the middle and downstream position when compared with the same industry; the quality of profit is very high, and the cost control is still insufficient. These have affected its profitability to further enhance. Phoenix Media should start with capital management, asset management and commodity operation to enhance its comprehensive profitability.
【作者单位】： 东北财经大学会计学院;
【分类号】：G239.2-F
，
本文编号：2298963
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