新闻期刊的设计风格与品牌传播的关系
发布时间：2018-10-30 12:14
【摘要】：新闻期刊的品牌定位决定其整体设计风格,而其设计风格又会反过来影响新闻期刊的品牌传播。在媒介竞争日益激烈的今天,一份新闻期刊要获得核心竞争力,就必须根据自身的编辑理念与目标受众定位,打造良好的品牌以及与之相适应的整体设计风格,并努力使其设计风格与品牌传播处于一种相得益彰的状态。
[Abstract]:The brand orientation of news periodicals determines their overall design style, which in turn will affect the brand communication of news periodicals. In today's increasingly competitive media, in order to obtain the core competitiveness of a news journal, it is necessary to establish a good brand and a suitable overall design style according to its editorial concept and target audience orientation. And strive to make its design style and brand communication in a mutually reinforcing state.
【作者单位】： 广西师范大学漓江学院艺术设计系;
【分类号】：G237.5
，
本文编号：2299985
[Abstract]:The brand orientation of news periodicals determines their overall design style, which in turn will affect the brand communication of news periodicals. In today's increasingly competitive media, in order to obtain the core competitiveness of a news journal, it is necessary to establish a good brand and a suitable overall design style according to its editorial concept and target audience orientation. And strive to make its design style and brand communication in a mutually reinforcing state.
【作者单位】： 广西师范大学漓江学院艺术设计系;
【分类号】：G237.5
，
本文编号：2299985
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