互联网时代传统图书出版开发探究
发布时间：2018-10-31 11:12
【摘要】：随着互联网的普及,传统图书出版由大众出版向小众出版转型渐成趋势,但基于商家效益最大化、出版考量机制、出版配套成本等因素考虑,完全意义上的小众图书出版尚不尽现实,应侧重挖掘开发具有大众潜质的小众图书,寻求产品的"小市场大份额"。同时在进行图书出版开发时,应结合选题价值判断的定性分析、定量分析以及换位思考主观分析,以增加选题论证的可信度及对未来市场的预期把控,减少图书出版的盲目性。
[Abstract]:With the popularity of the Internet, the transition of traditional book publishing from mass publishing to minority publishing has gradually become a trend. However, based on the factors such as maximizing the profits of merchants, considering the mechanism of publishing, and the cost of publishing, and so on, The publishing of minority books in a complete sense is not yet realistic, so we should pay more attention to excavating and developing niche books with mass potential and seeking the "small market large share" of the products. At the same time, we should combine the qualitative analysis, quantitative analysis and subjective analysis for others in order to increase the reliability of topic selection and control the future market, and reduce the blindness of book publishing.
【作者单位】： 上海大学出版社;
【分类号】：G239.2
[Abstract]:With the popularity of the Internet, the transition of traditional book publishing from mass publishing to minority publishing has gradually become a trend. However, based on the factors such as maximizing the profits of merchants, considering the mechanism of publishing, and the cost of publishing, and so on, The publishing of minority books in a complete sense is not yet realistic, so we should pay more attention to excavating and developing niche books with mass potential and seeking the "small market large share" of the products. At the same time, we should combine the qualitative analysis, quantitative analysis and subjective analysis for others in order to increase the reliability of topic selection and control the future market, and reduce the blindness of book publishing.
【作者单位】： 上海大学出版社;
【分类号】：G239.2
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