中国大陆生活类周报刊发展研究

发布时间：2018-11-02 20:02

【摘要】： 中国当代社会的改革开放和信息技术的高速发展,促成了传媒业空前繁荣的局面。书籍、报刊、广播、电视、网络传播的多样化,带来了与全球化传播同步前进的新时代。中国大陆生活类周报刊是顺应了历史的潮流而于近二十余年中飞速发展的一种纸质媒体,在现代生活中发挥了积极的传播功能。本文依据传播学理论及媒体管理学理论,对生活类周报刊办报理念、媒体定位和管理运作等诸多方面进行了分析,总结了生活类周报刊有别于传统媒体尤其是纸质媒体的独特性和缺失性。文章以我国大陆目前有较大影响的多份周报刊为实例,同时比照了香港及国外的同类媒体近况,对我国大陆生活类周报刊的发展过程进行了梳理,从回顾其历史流变、观照其当下布局着手,指出了我国大陆生活类周报刊与传统媒体相比,虽然具有专门化、市场化、服务性能强等诸多优势,同时也因其新闻报道的滞后、媒体介入性弱、同业间的恶性竞争等问题的存在,面临了格外严峻的市场风险。文章认为：我国自改革开放以来,物质的极大丰富、科技的长足发展、多元文化的布局、以及市场经济日趋发达完善的环境、大众阅读群体对生活服务讯息的旺盛需求,是生活类周报刊得以发展的社会基础,因此,这一方兴未艾的纸质媒体,有着可供挖掘的巨大潜力及广阔的发展前景。文章在研究了生活类周报刊发展的外部环境和内部条件之后,认为外部形态的合理设计、内容特质的鲜明确立、营销手段的灵活使用、财务经济的科学管理,是生活类周报刊发展过程中的重要环节,并从人才资源、资金资源和机制建构等多方面,设计了我国大陆生活类周报刊发展的合理途径。文章还展望了我国大陆生活类周报刊未来的发展前景。
[Abstract]:China's reform and opening-up and the rapid development of information technology have contributed to the unprecedented prosperity of the media industry. The diversification of books, newspapers, radio, television and network has brought about a new era of globalization. The weekly newspapers and periodicals of life in mainland China are a kind of paper media which has been developing rapidly in the past twenty years in accordance with the trend of history and has played an active role in modern life. Based on the theory of communication and the theory of media management, this paper analyzes the concept of weekly newspapers and periodicals, the orientation and management of media, and so on. This paper summarizes the uniqueness and absence of the weekly newspapers and periodicals, which are different from the traditional media, especially the paper media. Taking several weekly newspapers and periodicals in mainland China as an example, and comparing the recent situation of similar media in Hong Kong and abroad, this paper combs the development process of weekly newspapers and periodicals in mainland China, and reviews its historical evolution. According to its present layout, it points out that compared with the traditional media, the weekly newspapers and periodicals in mainland China have many advantages, such as specialization, marketization, strong service performance, and so on. At the same time, because of the lag of their news reports, the media interposition is weak. The existence of vicious competition among the same industry, faced with particularly severe market risks. The article holds that since the reform and opening up in China, the material is greatly enriched, the rapid development of science and technology, the layout of multiculturalism, and the increasingly developed and perfect environment of the market economy, and the vigorous demand of the mass reading community for life service information. It is the social foundation for the development of weekly newspapers and periodicals of life. Therefore, the paper media, which is in the ascendant, has great potential and broad development prospect to be excavated. After studying the external environment and internal conditions of the development of weekly newspapers and periodicals, the paper thinks that the rational design of external forms, the distinctive establishment of content characteristics, the flexible use of marketing means, the scientific management of financial and economic, It is an important link in the process of the development of weekly newspapers and periodicals of life. From the aspects of human resources, capital resources and mechanism construction, this paper designs a reasonable way for the development of weekly newspapers and periodicals of life in mainland China. The article also looks forward to the future development of weekly newspapers and periodicals in mainland China.
【学位授予单位】：华东师范大学
【学位级别】：博士
【学位授予年份】：2010
【分类号】：G239.2-F

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