移动场景重塑数字出版产业
发布时间：2018-11-03 07:24
【摘要】：以移动互联、大数据、物联网、云计算等为代表的新技术为场景时代的到来提供了技术支持。移动场景时代,媒介环境呈现碎片化、即时性、入口多元化的特点,消费者呈现出碎片化、即时性和移动化的消费特征。数字出版面临观念和思维的变革,移动场景将从内容、渠道、营销、品牌和商业模式几个方面重塑数字出版产业。
[Abstract]:The new technologies, such as mobile interconnection, big data, Internet of things, cloud computing and so on, provide technical support for the arrival of the scene era. In the era of mobile scene, the media environment presents the characteristics of fragmentation, immediacy, diversity of entry, and consumers present the characteristics of fragmentation, immediacy and mobility. Digital publishing is facing the change of concept and thinking. The mobile scene will reshape the digital publishing industry from the aspects of content, channel, marketing, brand and business model.
【作者单位】： 天津工业大学艺术学院;
【分类号】：G230.7-F
，
本文编号：2307102
[Abstract]:The new technologies, such as mobile interconnection, big data, Internet of things, cloud computing and so on, provide technical support for the arrival of the scene era. In the era of mobile scene, the media environment presents the characteristics of fragmentation, immediacy, diversity of entry, and consumers present the characteristics of fragmentation, immediacy and mobility. Digital publishing is facing the change of concept and thinking. The mobile scene will reshape the digital publishing industry from the aspects of content, channel, marketing, brand and business model.
【作者单位】： 天津工业大学艺术学院;
【分类号】：G230.7-F
，
本文编号：2307102
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