中国男性时尚杂志的消费主义文化批判
发布时间：2018-11-04 14:56
【摘要】：随着消费文化的产生和中国政治经济的转型,国内男性时尚杂志逐渐走上历史舞台。在十余年的成长期中,改变了女性时尚杂志一枝独秀的格局,并试图成为中国男性时尚消费的引导者和健康生活的指南。目前男性时尚杂志面临的主要问题有三点：消费主义文化与传统价值观的冲突；媒介想象中产与现实中产的不相符、产业资源配置的不完善。 时尚杂志是媒介与消费主义文化融合的产物,消费主义文化表现出两个特点：1、消费社会的目的是攫取财富,不断给消费者制造新的欲望。2、超前消费和炫耀性消费成为消费时代的精神表征。消费文化的目的是对新兴消费品的占有,享受高档次的物品及服务,并以此彰显个人的身份与地位。在消费主义文化影响下,物失去了原本的属性,具有更多的象征性和符号含义。基于以上特点,消费主义文化呈现出四个社会功能：经济促进、文化塑造、社会分层与身份建构、社会整合。 综合消费主义文化的特点及功能,针对目前国内男性时尚杂志存在的问题,本文进一步探讨中国男性时尚杂志的消费主义文化特征,从时尚杂志中的男性身份建构、时尚杂志中的男性气质塑造和时尚杂志中男性的对立面——女性形象,三方面进行分析。总结得出：以时尚杂志为代表的媒介正是通过对符号象征意义的宣传与强化,刺激大众消费,从而推动消费主义文化的产生和发展,而消费主义的不断深化又进一步带动了媒介的扩张。主要体现在以下几个方面：一、消费主义文化通过符号性消费和物对人的包装塑造出媒介中产阶级的形象,并通过他对现实中产阶级产生影响,从而完成身份的建构。二、消费主义文化带来男色消费经济的兴起,对男性消费者进行气质的塑造。同时,以男性为销售对象的化妆品、成衣不断借助时尚杂志刺激男性消费,带动经济的增长。三、消费主义文化影响下的女性,由于其在消费市场的巨大潜力及自身经济文化地位的不断提高,也逐渐参与到男性消费话语权的建构中,从而对男性消费经济起到一定的促进作用。 本文基于对男性时尚杂志目前所面临的问题和呈现出的消费主义文化特征的分析论证,对当代男性时尚杂志的消费主义文化特征进行批判,希望能对国内男性时尚的未来发展有所启示。
[Abstract]:With the emergence of consumer culture and the transformation of Chinese politics and economy, domestic men's fashion magazines have gradually stepped onto the historical stage. In the growth period of more than a decade, it has changed the pattern of women's fashion magazines, and tried to become the guide of Chinese men's fashion consumption and the guide of healthy life. At present, there are three main problems faced by men's fashion magazines: the conflict between consumerism culture and traditional values, the incompatibility of media imagination between the middle class and the real middle class, and the imperfect allocation of industrial resources. Fashion magazines are the product of the fusion of media and consumerism culture. Consumerism culture shows two characteristics: 1. The purpose of consumer society is to seize wealth and constantly create new desires for consumers. Leading consumption and conspicuous consumption become the spirit of the consumption era. The purpose of consumer culture is to occupy new consumer goods, enjoy high-grade goods and services, and show personal identity and status. Under the influence of consumerism culture, things lose their original attributes and have more symbolic and symbolic meanings. Based on the above characteristics, consumerism culture presents four social functions: economic promotion, cultural shaping, social stratification and identity construction, and social integration. Based on the characteristics and functions of consumerism culture, and in view of the problems existing in domestic men's fashion magazines at present, this paper further discusses the cultural characteristics of consumerism in Chinese men's fashion magazines and constructs the male identity in fashion magazines. The masculine temperament in fashion magazine and the female image in fashion magazine are analyzed in three aspects. It is concluded that the media represented by fashion magazines stimulate mass consumption by propagating and strengthening the symbolic meaning of symbols, thus promoting the emergence and development of consumerism culture. And the constant deepening of consumerism has further driven the expansion of the media. It is mainly reflected in the following aspects: firstly, the culture of consumerism molds the image of the media middle class through symbolic consumption and material packaging, and through his influence on the real middle class, it completes the construction of identity. Secondly, the culture of consumerism brings about the rise of male consumption economy and shapes the temperament of male consumers. At the same time, cosmetics for men, ready-to-wear continue to use fashion magazines to stimulate male consumption, driving economic growth. Thirdly, women under the influence of consumerism culture, because of their enormous potential in the consumer market and the continuous improvement of their own economic and cultural status, gradually participate in the construction of the male consumption discourse right. Thus to male consumption economy plays a certain role in promoting. Based on the analysis and argumentation of the problems faced by men's fashion magazines and the cultural characteristics of consumerism, this paper criticizes the cultural characteristics of consumerism in contemporary men's fashion magazines. I hope it will enlighten the future development of male fashion in China.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.2
本文编号：2310173
[Abstract]:With the emergence of consumer culture and the transformation of Chinese politics and economy, domestic men's fashion magazines have gradually stepped onto the historical stage. In the growth period of more than a decade, it has changed the pattern of women's fashion magazines, and tried to become the guide of Chinese men's fashion consumption and the guide of healthy life. At present, there are three main problems faced by men's fashion magazines: the conflict between consumerism culture and traditional values, the incompatibility of media imagination between the middle class and the real middle class, and the imperfect allocation of industrial resources. Fashion magazines are the product of the fusion of media and consumerism culture. Consumerism culture shows two characteristics: 1. The purpose of consumer society is to seize wealth and constantly create new desires for consumers. Leading consumption and conspicuous consumption become the spirit of the consumption era. The purpose of consumer culture is to occupy new consumer goods, enjoy high-grade goods and services, and show personal identity and status. Under the influence of consumerism culture, things lose their original attributes and have more symbolic and symbolic meanings. Based on the above characteristics, consumerism culture presents four social functions: economic promotion, cultural shaping, social stratification and identity construction, and social integration. Based on the characteristics and functions of consumerism culture, and in view of the problems existing in domestic men's fashion magazines at present, this paper further discusses the cultural characteristics of consumerism in Chinese men's fashion magazines and constructs the male identity in fashion magazines. The masculine temperament in fashion magazine and the female image in fashion magazine are analyzed in three aspects. It is concluded that the media represented by fashion magazines stimulate mass consumption by propagating and strengthening the symbolic meaning of symbols, thus promoting the emergence and development of consumerism culture. And the constant deepening of consumerism has further driven the expansion of the media. It is mainly reflected in the following aspects: firstly, the culture of consumerism molds the image of the media middle class through symbolic consumption and material packaging, and through his influence on the real middle class, it completes the construction of identity. Secondly, the culture of consumerism brings about the rise of male consumption economy and shapes the temperament of male consumers. At the same time, cosmetics for men, ready-to-wear continue to use fashion magazines to stimulate male consumption, driving economic growth. Thirdly, women under the influence of consumerism culture, because of their enormous potential in the consumer market and the continuous improvement of their own economic and cultural status, gradually participate in the construction of the male consumption discourse right. Thus to male consumption economy plays a certain role in promoting. Based on the analysis and argumentation of the problems faced by men's fashion magazines and the cultural characteristics of consumerism, this paper criticizes the cultural characteristics of consumerism in contemporary men's fashion magazines. I hope it will enlighten the future development of male fashion in China.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.2
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