经济全球化背景下中国出版业发展的对策选择
发布时间：2024-07-10 23:11
出版物有其单一的、不容取代的特性，出版物所用的文字局限了出版物的地域性。但是，随着世界在政治、经济、文化等各个方面的融合，整个世界成为了一个整体。经济全球化发展的越来越快，它的发展无疑带动了各个领域的全球化，出版业也不例外。本文阐述了经济全球化下出版业的全球化趋势，并通过分析指出了在这一趋势下中国出版业的对策选择。本文主要包括五个部分： 第一章简述经济全球化带动了出版全球化的发展，出版业的发展成为一个全球化的视野。并指出出版业全球化的特征，推动力以及趋势。 第二章阐述了计划经济给出版业带来的根深蒂固的负面影响，出版业仍存在着很多隐藏的、不容忽视的问题。文章首先从外部环境和内部环境对我国出版业的竞争力进行了探讨，然后从产业组织理论的角度分析我国出版业的现状及问题。 第三章指出为顺应出版全球化的趋势，中国的出版者应该以积极的态度，采取有效的措施紧跟时代的发展。这一部分回顾了中国出版业的改革历史及其发展中总结出的改革方针。并以中国出版集团和辽宁出版集团组建为例来说明出版业集团化的发展。 第四章从中国政府给予出版业的对外政策出发，通过出版业对外合作的两个典型事例...
【文章页数】：88 页
【学位级别】：硕士
【文章目录】：
ABSTRACT
摘 要
CONTENTS
Chapter 1 Economic Globalization and Publishing
1.1 Economic globalization and publishing globalization
1.2 The impetus of the publishing globalization
1.3 The trend of the international publishing industry
Chapter 2 Analysis on Chinese Publishing Industry Actuality and Problems
2.1 The analysis on general external environment and publishing environment
2.2 The stagnation and inflation—Chinese publishing industry
Chapter 3 The Reconstruction of Chinese Publishing Industry
3.1 The origin, status and principle of Chinese publishing mdustry
3.2 The establishment of publishing groups wimesses the development of Chinese publishing grouplization
Chapter 4 The Cooperation of Chinese Publishing Group with the Foreign Counterparts
4.1 Foreign policies in Chinese publishing industry
4.2 The cooperation of Chinese publishing group with the foreign counterparts
4.3 The impact of foreign investment in publishing industry under the WTO commitment
Chapter 5 The Countermeasure of Chinese Publishing Industry under the Circumstances of Publishing Globalization
5.1 To do publishing from the point of globalization
5.2 Foster and perfect the market system
5.3 Regional division and union and the amend of publishing entironment
5.4 Pay attention to the construction on industry chain and value chain of the publishing groups
5.5 Enlarge the export scale of Chinese book copyright, encourage book export
5.6 For the great impact of the modern information technology on the publishing management and marketing
REFERENCES
ACKNOWLEDGEMENT
东北财经大学研究生学位论文原创性声明
东北财经大学研究生学位论文使用授权书
本文编号：4004879
【文章页数】：88 页
【学位级别】：硕士
【文章目录】：
ABSTRACT
摘 要
CONTENTS
Chapter 1 Economic Globalization and Publishing
1.1 Economic globalization and publishing globalization
1.2 The impetus of the publishing globalization
1.3 The trend of the international publishing industry
Chapter 2 Analysis on Chinese Publishing Industry Actuality and Problems
2.1 The analysis on general external environment and publishing environment
2.2 The stagnation and inflation—Chinese publishing industry
Chapter 3 The Reconstruction of Chinese Publishing Industry
3.1 The origin, status and principle of Chinese publishing mdustry
3.2 The establishment of publishing groups wimesses the development of Chinese publishing grouplization
Chapter 4 The Cooperation of Chinese Publishing Group with the Foreign Counterparts
4.1 Foreign policies in Chinese publishing industry
4.2 The cooperation of Chinese publishing group with the foreign counterparts
4.3 The impact of foreign investment in publishing industry under the WTO commitment
Chapter 5 The Countermeasure of Chinese Publishing Industry under the Circumstances of Publishing Globalization
5.1 To do publishing from the point of globalization
5.2 Foster and perfect the market system
5.3 Regional division and union and the amend of publishing entironment
5.4 Pay attention to the construction on industry chain and value chain of the publishing groups
5.5 Enlarge the export scale of Chinese book copyright, encourage book export
5.6 For the great impact of the modern information technology on the publishing management and marketing
REFERENCES
ACKNOWLEDGEMENT
东北财经大学研究生学位论文原创性声明
东北财经大学研究生学位论文使用授权书
本文编号：4004879
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