实体书店商业模式研究——基于商业模式画布模型的分析
发布时间：2018-11-05 13:23
【摘要】：近年来,实体书店在生存和发展的实践中越来越重视构建适合的商业模式,但是也出现了一些问题,如,脱离图书主业,缺乏阅读与文化核心;简单复制"书店+"模式,多元业态简单叠加;书店经营思维局限,简单重视装修布置。为解决这些问题,实体书店在确定其商业模式时可以根据奥斯特瓦德和皮尼厄提出的商业模式画布中的9个构造块来梳理。这9个构造块分别是:顾客细分、价值主张、渠道通路、顾客关系、收入来源、核心资源、关键业务、重要合作和成本结构。实体书店在设计商业模式时可以从这9个构造块展开,形成自己的特色和优势。
[Abstract]:In recent years, physical bookstores pay more and more attention to constructing suitable business model in the practice of survival and development, but there are also some problems, such as getting away from the main business of books, lacking the core of reading and culture; Simple copy of the "bookstore" mode, simple superposition of multiple formats, bookshop business thinking limitations, simple attention to decoration arrangements. In order to solve these problems, the entity bookstore can sort out its business model according to the 9 blocks in the canvas of the business model proposed by Osterwald and Pini'er. The nine building blocks are: customer segmentation, value proposition, channel access, customer relationship, revenue source, core resources, key business, important cooperation and cost structure. When designing the business model, the entity bookstore can develop from these 9 building blocks to form its own characteristics and advantages.
【作者单位】： 南开大学商学院;北京印刷学院经济管理学院;
【基金】：“北京印刷学院北印英才项目(27170116004/026)” “北京印刷学院校级资助项目(Eb201512)”资助
【分类号】：G239.23-F
，
本文编号：2312224
[Abstract]:In recent years, physical bookstores pay more and more attention to constructing suitable business model in the practice of survival and development, but there are also some problems, such as getting away from the main business of books, lacking the core of reading and culture; Simple copy of the "bookstore" mode, simple superposition of multiple formats, bookshop business thinking limitations, simple attention to decoration arrangements. In order to solve these problems, the entity bookstore can sort out its business model according to the 9 blocks in the canvas of the business model proposed by Osterwald and Pini'er. The nine building blocks are: customer segmentation, value proposition, channel access, customer relationship, revenue source, core resources, key business, important cooperation and cost structure. When designing the business model, the entity bookstore can develop from these 9 building blocks to form its own characteristics and advantages.
【作者单位】： 南开大学商学院;北京印刷学院经济管理学院;
【基金】：“北京印刷学院北印英才项目(27170116004/026)” “北京印刷学院校级资助项目(Eb201512)”资助
【分类号】：G239.23-F
，
本文编号：2312224
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