《故事会》（2004-2010）之特色研究
发布时间：2018-11-10 19:44
【摘要】：上世纪90年代以来，对期刊杂志的研究成为了我国出版界的一个热点，一时间出现了各种各样的以期刊杂志为研究对象的论文和专著，但在这股热潮中，针对通俗故事类文学期刊的关注却相对较少，与之相关的论文和专著也不多见。然而在这一领域中并不缺少值得关注的对象，那就是由上海文艺出版社编辑出版的民间故事文学杂志——《故事会》。 《故事会》杂志创刊于1963年，是中国期刊史上的一本老牌期刊。经过近半个世纪的发展，今天的《故事会》已逐渐形成了独特的办刊理念和稳定的刊物风格，从内容选择、封面设计、读者定位等方面都已具有了鲜明的特色，，深受广大读者的喜爱，在同类期刊中也取得了较为广泛的影响。这本小小的刊物以其极高的发行量创造着中国期刊的神话。 本文以2004年至2010年的《故事会》杂志为研究对象，首先介绍了该杂志自创刊以来的发展历程，然后着重分析其内容和形式两方面的特色，从内容的多样性和主题的一致性，以及形式的大众化、通俗化等方面进行论述，并结合其读者群体的特征以及在新媒体领域的实践活动，总结出该杂志取得成功的原因和经验。最后指出传统故事类期刊的未来发展趋势，即它们将积极地与新媒体融合。
[Abstract]:Since the 1990s, the research on periodical magazines has become a hot spot in the publishing field of our country. At one time, there have been various papers and monographs that take periodical magazines as research objects, but in this upsurge, However, the attention of popular story literature journals is relatively few, and the related papers and monographs are rare. However, there is no lack of attention in this field, that is, the folklore literary magazine edited and published by Shanghai Literature and Art Publishing House. The magazine, which was founded in 1963, is an old periodical in the history of Chinese periodicals. After nearly half a century of development, today's "story board" has gradually formed a unique concept of running a magazine and a stable style of publication, with distinctive characteristics in terms of content selection, cover design, reader orientation, and so on. Deeply loved by readers, in the same kind of journals have also gained a relatively wide influence. This small publication creates the myth of Chinese periodicals with its extremely high circulation. This paper takes the magazine from 2004 to 2010 as the research object, first introduces the development of the magazine since its inception, then analyzes its content and form characteristics, from the diversity of the content and consistency of the theme. This paper discusses the popularization and popularization of the form, and summarizes the reasons and experiences of the magazine's success by combining the characteristics of the readers and the practical activities in the field of new media. Finally, it points out the future development trend of traditional story journals, that is, they will be actively integrated with new media.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G232
本文编号：2323428
[Abstract]:Since the 1990s, the research on periodical magazines has become a hot spot in the publishing field of our country. At one time, there have been various papers and monographs that take periodical magazines as research objects, but in this upsurge, However, the attention of popular story literature journals is relatively few, and the related papers and monographs are rare. However, there is no lack of attention in this field, that is, the folklore literary magazine edited and published by Shanghai Literature and Art Publishing House. The magazine, which was founded in 1963, is an old periodical in the history of Chinese periodicals. After nearly half a century of development, today's "story board" has gradually formed a unique concept of running a magazine and a stable style of publication, with distinctive characteristics in terms of content selection, cover design, reader orientation, and so on. Deeply loved by readers, in the same kind of journals have also gained a relatively wide influence. This small publication creates the myth of Chinese periodicals with its extremely high circulation. This paper takes the magazine from 2004 to 2010 as the research object, first introduces the development of the magazine since its inception, then analyzes its content and form characteristics, from the diversity of the content and consistency of the theme. This paper discusses the popularization and popularization of the form, and summarizes the reasons and experiences of the magazine's success by combining the characteristics of the readers and the practical activities in the field of new media. Finally, it points out the future development trend of traditional story journals, that is, they will be actively integrated with new media.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G232
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