《大西洋》杂志的新媒体转型路径
发布时间：2018-11-11 21:08
【摘要】：本文结合美国新闻杂志业的发展情况,重点梳理《大西洋》杂志新世纪以来的新媒体转型路径。《大西洋》杂志转型成功的主要因素在于:做更有特色的新闻;向读者收费;数字优先策略和多元化经营。《大西洋》杂志成功转型对于国内新闻杂志发展的启示包括:内容仍然是新闻杂志在数字传播年代的立身之本,应探索新的内容收费策略,并根据数字传播特点拓展受众。
[Abstract]:Combined with the development of American news magazine industry, this paper focuses on the new media transformation path of Atlantic magazine since the new century. The main factors of the successful transformation of Atlantic magazine are as follows: making more distinctive news, charging readers; The successful transformation of Atlantic magazine has inspired the development of domestic news magazines, including: content is still the foundation of news magazines in the age of digital communication, and new content charging strategies should be explored. And expand the audience according to the characteristics of digital communication.
【作者单位】： 华东师范大学传播学院;
【基金】：国家社科基金重大项目“加快推进传统媒体与新兴媒体融合发展研究”(项目编号:14ZDA049)的阶段性成果
【分类号】：G239.712
[Abstract]:Combined with the development of American news magazine industry, this paper focuses on the new media transformation path of Atlantic magazine since the new century. The main factors of the successful transformation of Atlantic magazine are as follows: making more distinctive news, charging readers; The successful transformation of Atlantic magazine has inspired the development of domestic news magazines, including: content is still the foundation of news magazines in the age of digital communication, and new content charging strategies should be explored. And expand the audience according to the characteristics of digital communication.
【作者单位】： 华东师范大学传播学院;
【基金】：国家社科基金重大项目“加快推进传统媒体与新兴媒体融合发展研究”(项目编号:14ZDA049)的阶段性成果
【分类号】：G239.712
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