社交媒体环境下美国大众期刊的内容生产策略

发布时间：2018-11-27 06:46

【摘要】：美国大众期刊利用社交媒体的互动属性,通过社交媒体与读者的多向沟通,并根据读者的需求,明确目标受众,获知目标受众感兴趣的内容,策划和生产精品化内容,巧妙利用社交平台与受众互动,运用新技术满足受众需求。美国大众期刊在社交媒体环境下的这些内容生产策略,既展示了美国大众期刊在社交媒体环境下的发展方向,也为中国大众期刊的转型与发展提供了很多借鉴。
[Abstract]:American popular periodicals make use of the interactive nature of social media, communicate with readers in many ways through social media, define the target audience according to the needs of the readers, know the content of interest to the target audience, and plan and produce high-quality content. Clever use of social platform and audience interaction, the use of new technology to meet the needs of the audience. These production strategies of American popular periodicals in the social media environment not only show the development direction of American popular periodicals in the social media environment, but also provide a lot of reference for the transformation and development of Chinese popular periodicals.
【作者单位】：河北大学新闻传播学院;河北省定州市第二中学;
【基金】：北京市宣传文化高层次人才培养资助项目“传统出版与新媒体出版融合发展研究”(编号:2016XCB119)的研究成果
【分类号】：G239.712

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