市场环境下行为参照的逐利性:论出版工作中的跟风从众现象
发布时间：2018-11-27 20:57
【摘要】：伴随着出版机构企业化运营的普及,出版人的市场竞争意识逐渐提高,图书作为传播文化、普及知识的重要载体,和其他流通商品一样遵循着市场运作规律。纵观当下图书出版市场,其行为参照的逐利性,使跟风出版现象蔚然成风且屡禁不止,出版编辑的逐利从众现象降低了国民阅读的审美水平,扰乱了出版市场的健康发展。文章通过分析出版从众现象的深层缘由及跟风出版的特点,结合当下出版形势,力图探讨出缓解图书发行市场从众现象的有效对策。
[Abstract]:With the popularization of enterprise operation of publishing institutions, publishers' sense of market competition is gradually improved. As an important carrier of spreading culture and popularizing knowledge, books follow the rules of market operation just like other circulating commodities. Throughout the current book publishing market, its behavior of reference to profit, so that the phenomenon of publishing following the trend and repeated prohibition, publishing editors of the phenomenon of profit following the masses to reduce the aesthetic level of national reading, disturbed the healthy development of the publishing market. Based on the analysis of the deep reason of the phenomenon of publishing conformity and the characteristics of publishing following the trend, this paper tries to find out effective countermeasures to alleviate the phenomenon of conformity in the publishing market by combining the current publishing situation.
【作者单位】： 重庆邮电大学移通学院;
【基金】：重庆市高等教育教学改革研究重点项目“独立学院艺术类专业课程教学方法、手段的改革与实践”(编号152054)的阶段性研究成果
【分类号】：G239.2
本文编号：2362016
[Abstract]:With the popularization of enterprise operation of publishing institutions, publishers' sense of market competition is gradually improved. As an important carrier of spreading culture and popularizing knowledge, books follow the rules of market operation just like other circulating commodities. Throughout the current book publishing market, its behavior of reference to profit, so that the phenomenon of publishing following the trend and repeated prohibition, publishing editors of the phenomenon of profit following the masses to reduce the aesthetic level of national reading, disturbed the healthy development of the publishing market. Based on the analysis of the deep reason of the phenomenon of publishing conformity and the characteristics of publishing following the trend, this paper tries to find out effective countermeasures to alleviate the phenomenon of conformity in the publishing market by combining the current publishing situation.
【作者单位】： 重庆邮电大学移通学院;
【基金】：重庆市高等教育教学改革研究重点项目“独立学院艺术类专业课程教学方法、手段的改革与实践”(编号152054)的阶段性研究成果
【分类号】：G239.2
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1 王振铎,王宪文;透视出版编辑从众现象[J];出版发行研究;2005年07期
，本文编号：2362016
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