言几又书店是如何成为“黑马”的
发布时间：2018-12-08 14:14
【摘要】：正多元化经营迎合行业变局,明星品牌走上扩张之路走进"言几又·今日阅读"位于中关村创业大街的分店,给人第一印象的不是书,而是温暖的装潢,"修旧如旧"的斑驳墙壁,一张张设计精巧的咖啡桌,和扑面而来的咖啡香气。"我投言几又,原因不在于书,恰恰是因为它不是在卖书,而是以书为背景搭建出的一个文化场景。"言几又书店投资人、星瀚资本合伙人杨赞松说。2013年,当星瀚资本决定投资言几又这个品牌时,正是实体书店秋风煞人的时候,杨赞松自己或
[Abstract]:Being diversified to cater to the changing situation of the industry, the star brand goes on the road of expansion and walks into the branch store located in Zhongguancun Venture Street. It gives people the first impression not of books but of warm decoration. Old mottled walls, elaborate coffee tables, and the aroma of coffee coming. " It's not the book that I'm talking about, it's just because it's not selling books, it's a cultural setting built in the context of books. " In 2013, when Xing Han Capital decided to invest in this brand, it was the real bookshop autumn storm, Yang Zansong himself or himself, said Yang Zansong, a bookshop investor and partner of Xinghan Capital.
【作者单位】： 《中国经济周刊》;
【分类号】：G239.23-F
，
本文编号：2368496
[Abstract]:Being diversified to cater to the changing situation of the industry, the star brand goes on the road of expansion and walks into the branch store located in Zhongguancun Venture Street. It gives people the first impression not of books but of warm decoration. Old mottled walls, elaborate coffee tables, and the aroma of coffee coming. " It's not the book that I'm talking about, it's just because it's not selling books, it's a cultural setting built in the context of books. " In 2013, when Xing Han Capital decided to invest in this brand, it was the real bookshop autumn storm, Yang Zansong himself or himself, said Yang Zansong, a bookshop investor and partner of Xinghan Capital.
【作者单位】： 《中国经济周刊》;
【分类号】：G239.23-F
，
本文编号：2368496
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