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基于编辑主体视角的畅销书策划研究——以赣版畅销书策划为例

发布时间:2018-12-08 15:35
【摘要】:当下,全国每年出版的三四十万种图书中,能成为畅销书的图书屈指可数。因此,畅销书策划研究有着非常突出的现实意义。文章突破了常见的基于技术和操作层面研究畅销书的思路,从编辑主体视角出发,以赣版畅销书为例,从四个方面论述了畅销书的策划出版。
[Abstract]:Few of the country's three to four hundred thousand books a year are best sellers. Therefore, the best-selling book planning research has a very prominent practical significance. This paper breaks through the common ideas of researching best-selling books based on technology and operation, and discusses the planning and publishing of best-selling books from four aspects, starting from the angle of view of editorial subject and taking Jiangxi version of best-selling books as an example.
【作者单位】: 百花洲文艺出版社;
【分类号】:G232


本文编号:2368583

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