邹韬奋的媒介经营思想探讨
发布时间：2018-12-12 23:57
【摘要】： 邹韬奋是我国著名的新闻记者、政论家,同时他也是一位卓越的出版家。他的出版思想来源于编辑思想与经营理念的高度统一,是“永远立于大众立场”的具体体现。在深受封建残余思想影响的旧中国时期,他主张实行人性化的管理策略---带社会主义性质的合作社式经营制度,实行民主集中制管理,他主张人人平等,工作只有分工不同、职务不同,而没有高低贵贱之分；他用人注重能力,采用严格的人才录取制度；注重在实际工作中培养职工能力,挖掘每位职工的潜在才能,主张培养职工的主动工作能力；实行职工保障制度,尽最大能力解决职工的后顾之忧,以便于职工能够安心工作,充分发挥出个人才能；主张为职工创造出良好的学习和工作环境。 无论是办报、办刊物还是经营生活书店,韬奋都有一套自己独特的经营策略：他重视前期的市场调研；重视报纸和刊物的质量,兼顾内容、外在形式和纸张、印刷效果；讲求时间观念,办事要求效率；全心全意为读者服务,在经营生活书店期间,他首创了为订购刊物的读者建立读者档案的思想；以及对书刊的宣传广告和海外发行工作的思想,在当时都是独一无二的。从生活书店的红火经营和《生活》周刊的广范影响都证明了韬奋的经营理念是成功的,他所走的经营道路是正确的,他的很多经营思想在当时都是创造性的,就是于我们现在也还有很大的参考价值。
[Abstract]:Zou Taofen is a famous journalist, political commentator and an outstanding publisher. His publishing thought originates from the high unity of editorial thought and management idea, and it is the concrete embodiment of "standing in the position of the masses forever". During the period of old China, which was deeply influenced by the feudal remnant ideology, he advocated the implementation of a humanized management strategy, a cooperative management system with a socialist nature, and democratic centralism, and he advocated equality for all. Only the division of labor is different, the position is different, and there is no distinction between high and low. He pays attention to the ability, adopts the strict talent admission system, pays attention to train the staff and workers' ability in the actual work, excavates each worker's latent ability, and advocates to train the worker's active work ability; Implement worker safeguard system, solve worker's worry as far as possible, in order that worker can work at ease, give full play to individual ability; advocate for worker to create good study and working environment. Whether running a newspaper, running a publication or operating a bookstore of life, Taofen has his own unique business strategy: he attaches importance to the market research in the early stage, to the quality of newspapers and publications, to the content, the external form, the paper and the printing effect; Stressing the idea of time and efficiency, serving the readers wholeheartedly, he initiated the idea of establishing the readers' archives for the readers who ordered the publications during the operation of the bookstores. The idea of advertising and overseas distribution of books and periodicals was unique at the time. From the prosperous operation of the life bookstore and the wide influence of "Life" Weekly, both proved that Taofen's business philosophy was successful, that his business path was correct, and that many of his management ideas were creative at that time. Even in our present also has the very big reference value.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.29
本文编号：2375481
[Abstract]:Zou Taofen is a famous journalist, political commentator and an outstanding publisher. His publishing thought originates from the high unity of editorial thought and management idea, and it is the concrete embodiment of "standing in the position of the masses forever". During the period of old China, which was deeply influenced by the feudal remnant ideology, he advocated the implementation of a humanized management strategy, a cooperative management system with a socialist nature, and democratic centralism, and he advocated equality for all. Only the division of labor is different, the position is different, and there is no distinction between high and low. He pays attention to the ability, adopts the strict talent admission system, pays attention to train the staff and workers' ability in the actual work, excavates each worker's latent ability, and advocates to train the worker's active work ability; Implement worker safeguard system, solve worker's worry as far as possible, in order that worker can work at ease, give full play to individual ability; advocate for worker to create good study and working environment. Whether running a newspaper, running a publication or operating a bookstore of life, Taofen has his own unique business strategy: he attaches importance to the market research in the early stage, to the quality of newspapers and publications, to the content, the external form, the paper and the printing effect; Stressing the idea of time and efficiency, serving the readers wholeheartedly, he initiated the idea of establishing the readers' archives for the readers who ordered the publications during the operation of the bookstores. The idea of advertising and overseas distribution of books and periodicals was unique at the time. From the prosperous operation of the life bookstore and the wide influence of "Life" Weekly, both proved that Taofen's business philosophy was successful, that his business path was correct, and that many of his management ideas were creative at that time. Even in our present also has the very big reference value.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.29
【参考文献】
相关期刊论文 前3条
1 方振益;;邹韬奋《抗战》编辑思想初探——读《抗战》三日刊随笔[J];出版发行研究;1992年05期
2 张晓兰;生活书店的十大创举[J];编辑学刊;2003年01期
3 唐森树;邹韬奋的期刊编辑改革创新精神[J];改革与战略;2005年05期
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