媒体融合背景下传统出版社的转型路径——以凤凰传媒跨媒介经营为例
发布时间：2018-12-13 01:18
【摘要】：正近年来,人们的阅读方式正在向数字化转变,传统出版社如何进行融合发展?凤凰传媒在跨媒介经营方面进行了尝试,在做强主业的基础上,逐渐形成了以影视、游戏、在线教育以及文化mall为主的跨媒介经营新业态的业务矩阵。 以影视作为突破口,对图书资源进行全版权开发从整个IP产业链开发来看,无论是收益还是市场反响,出版行业目前都明显处于下风,如何充分开发自身IP资源,已成为传统出版机构转型升级所面对的共同挑战。(1)凤凰传媒
[Abstract]:In recent years, people's reading style is changing to digitalization. How can traditional publishing houses integrate and develop? On the basis of strengthening the main business, Phoenix Media has gradually formed the business matrix of new business type, which focuses on film and television, games, online education and cultural mall. From the perspective of the whole IP industry chain development, no matter the profit or the market response, the publishing industry is obviously in the wind at present, how to fully develop its own IP resources, It has become a common challenge for traditional publishing institutions to transform and upgrade. (1) Phoenix Media
【作者单位】： 南京财经大学新闻学院;
【基金】：南京财经大学2016年校级创新课题“出版类上市公司跨媒介产业模式研究——以凤凰传媒为例”最终成果
【分类号】：G239.22
本文编号：2375594
[Abstract]:In recent years, people's reading style is changing to digitalization. How can traditional publishing houses integrate and develop? On the basis of strengthening the main business, Phoenix Media has gradually formed the business matrix of new business type, which focuses on film and television, games, online education and cultural mall. From the perspective of the whole IP industry chain development, no matter the profit or the market response, the publishing industry is obviously in the wind at present, how to fully develop its own IP resources, It has become a common challenge for traditional publishing institutions to transform and upgrade. (1) Phoenix Media
【作者单位】： 南京财经大学新闻学院;
【基金】：南京财经大学2016年校级创新课题“出版类上市公司跨媒介产业模式研究——以凤凰传媒为例”最终成果
【分类号】：G239.22
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