北方联合出版传媒集团改革研究

发布时间：2019-02-14 12:04

【摘要】： 北方联合出版传媒集团作为中国文化体制改革的先行者,是我国第一家实现政企分开并获得国有资产授权经营的大型国有出版产业集团,它的改革和发展历程,一直受到国内外出版业界的瞩目。北方联合出版传媒集团从传统的事业单位到辽宁出版集团,从成功资本上市到组建跨区域出版传媒“航母”,它在改革发展之路上遇到许多具体的问题:事业体制下市场主体功能缺失、结构性矛盾突出、运作模式单一,资本有效利用率低等。企业分析总结了问题所在又采取良多改革措施:政企分开、改进治理结构、从产品经营转向资本经营、跨界合作的多元化之路等。北方联合传媒集团的改革历程,可以作为中国出版业改革的样本。它的成就与不足,值得探讨和分析,由此,我们可以发现出版改革当中存在的一些问题及其解决之道。同时,出版业的特殊属性、出版业改革过程中经济效益和社会效益的关系等一系列问题都是我们应当思考和探索的重要内容。北方联合出版传媒集团改革发展过程中的成功经验及其启示意义对我国文化体制改革、出版业改革提供了重要的参考和借鉴。
[Abstract]:As the forerunner of the reform of Chinese cultural system, the North United Publishing Media Group is the first large state-owned publishing industry group to separate government from enterprise and be authorized to operate by state-owned assets. Its reform and development course. Has been the domestic and foreign publishing industry attention. From traditional institutions to Liaoning Publishing Group, from successful capital listing to the establishment of cross-regional publishing media "aircraft carriers," It meets many specific problems on the way of reform and development: the absence of market main body function, the prominent structural contradiction, the single operation mode and the low utilization rate of capital under the institutional system. The enterprise analyzes and summarizes the problems and takes a lot of reform measures: separating government from enterprise, improving governance structure, changing from product management to capital management, diversification of cross-border cooperation and so on. The reform course of the North United Media Group can be used as a sample of the reform of China's publishing industry. Its achievements and shortcomings are worth discussing and analyzing. From this, we can find some problems in publishing reform and their solutions. At the same time, a series of problems, such as the special attribute of publishing industry and the relationship between economic benefits and social benefits in the process of reform of publishing industry, are important contents that we should consider and explore. The successful experience in the reform and development of the North United Publishing Media Group and its enlightening significance have provided an important reference and reference for the reform of the cultural system and the publishing industry in China.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F

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