出版社全媒体出版研究
发布时间：2019-03-17 09:31
【摘要】：近年来,媒介融合的深入发展,媒体内容的多元化呈现,媒体形态的多样化集合,打破了传媒产业的界限,实现了媒体信息的立体化传播。当前,报业、广电等传统媒体业界、学界已经对全媒体发展、运营在理论上做了深入的探讨,实践上进行了多方面的探索,形成了比较成熟的运营模式。业界、学界许多人都在呼吁,“发展全媒体”是所有传统媒体实现未来大发展的必然趋势；更是必然的选择。 这对于传统出版社而言也不例外。向数字化出版开始转型和升级也是必然的趋势和逃避不掉的选择。当前,部分传统出版社突破传统出版思路,以内容提供商身份,纷纷寻找适合自身实际的全媒体数字出版模式。在这股新型出版浪潮中,有的还创造了不俗成绩,数字出版产值也屡创新高。“全媒体出版”,作为一种新型的也已经有人在探索的,数字化出版模式方兴未艾,迅速改变着传统出版格局。 本文第一章前沿和第二章对全媒体出版做了系统的阐述；第三章对全媒体出版的现状和发展趋势做了一个简要的梳理,一窥现状;第四章使用SWOT分析方法对“全媒体出版”的优势与劣势、机会与挑战做了一番关联性比较；第五章通过当前部分出版社全媒体出版案例和数据,总结其经验和可行方法;第六章和第七章结合前五章分析基础上,对出版社全媒体出版的赢利模式和运作策略做了初步探讨。 本文以“全媒体出版”为基点,提出当前传统出版社的“全媒体渠道”策略。认为出版社打通“全媒体出版”渠道,可以融合各种媒介传播优势,吸引相应受众群体,获得相应赢利空间。论文在充分借鉴部分传统出版社全媒体出版案例经验的基础上,利用一定范围的调查数据,从宏观比较和、微观分析两方面,探讨了出版社“全媒体出版”的可行性以及价值所在,并系统地对全媒体出版内容产品的适应性和全媒体出版赢利模式、运营模式进行了初步研究,力图为我国出版业进一步实施全媒体出版提供一些参考。
[Abstract]:In recent years, the in-depth development of media integration, the diversified presentation of media content, and the diversified collection of media forms have broken the boundaries of the media industry and realized the three-dimensional communication of media information. At present, the traditional media industry, such as newspaper industry, radio and television industry, has made an in-depth discussion on the development of whole media, operation in theory, and many aspects of exploration in practice, forming a more mature mode of operation. Many people in the industry and academia are calling for "all-media development" is the inevitable trend for all traditional media to realize the great development in the future; it is also an inevitable choice. This is no exception to traditional publishing houses. The transition and upgrading to digital publishing is also an inevitable trend and inevitable choice. At present, some traditional publishing houses break through the traditional publishing ideas and seek all-media digital publishing mode suitable for their own reality as content providers. In this new wave of publishing, some have also created good results, digital publishing output has also reached new highs. "all-media publishing", as a new type of publishing has been explored, digital publishing mode is in the ascendant, rapidly changing the traditional publishing pattern. The first chapter and the second chapter make a systematic exposition of all-media publishing. The third chapter makes a brief review of the current situation and development trend of all-media publishing, and the fourth chapter uses SWOT analysis method to compare the advantages and disadvantages, opportunities and challenges of "all-media publishing", and makes a comparison between the advantages and disadvantages, opportunities and challenges of "all-media publishing" by using the analysis method of all-media. The fifth chapter summarizes the experience and feasible methods through the case and data of all-media publishing in some publishing houses. Based on the analysis of the first five chapters, chapter 6 and chapter 7 discuss the profit-making mode and operation strategy of press all-media publishing. Based on "all-media publishing", this paper puts forward the strategy of "all-media channel" of traditional publishing houses. It is considered that publishing houses can integrate the advantages of all kinds of media, attract the corresponding audience and obtain the corresponding profit space by opening up the channel of "all-media publishing". Based on the experience of all-media publishing cases of some traditional publishing houses, the paper makes use of a certain range of survey data, from two aspects of macro-comparison and micro-analysis. This paper probes into the feasibility and value of publishing "all-media publishing", and makes a preliminary study on the adaptability of all-media publishing content products and the profit-making mode and operation mode of all-media publishing. This paper tries hard to provide some references for the publishing industry of our country to further implement all-media publishing.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.22
[Abstract]:In recent years, the in-depth development of media integration, the diversified presentation of media content, and the diversified collection of media forms have broken the boundaries of the media industry and realized the three-dimensional communication of media information. At present, the traditional media industry, such as newspaper industry, radio and television industry, has made an in-depth discussion on the development of whole media, operation in theory, and many aspects of exploration in practice, forming a more mature mode of operation. Many people in the industry and academia are calling for "all-media development" is the inevitable trend for all traditional media to realize the great development in the future; it is also an inevitable choice. This is no exception to traditional publishing houses. The transition and upgrading to digital publishing is also an inevitable trend and inevitable choice. At present, some traditional publishing houses break through the traditional publishing ideas and seek all-media digital publishing mode suitable for their own reality as content providers. In this new wave of publishing, some have also created good results, digital publishing output has also reached new highs. "all-media publishing", as a new type of publishing has been explored, digital publishing mode is in the ascendant, rapidly changing the traditional publishing pattern. The first chapter and the second chapter make a systematic exposition of all-media publishing. The third chapter makes a brief review of the current situation and development trend of all-media publishing, and the fourth chapter uses SWOT analysis method to compare the advantages and disadvantages, opportunities and challenges of "all-media publishing", and makes a comparison between the advantages and disadvantages, opportunities and challenges of "all-media publishing" by using the analysis method of all-media. The fifth chapter summarizes the experience and feasible methods through the case and data of all-media publishing in some publishing houses. Based on the analysis of the first five chapters, chapter 6 and chapter 7 discuss the profit-making mode and operation strategy of press all-media publishing. Based on "all-media publishing", this paper puts forward the strategy of "all-media channel" of traditional publishing houses. It is considered that publishing houses can integrate the advantages of all kinds of media, attract the corresponding audience and obtain the corresponding profit space by opening up the channel of "all-media publishing". Based on the experience of all-media publishing cases of some traditional publishing houses, the paper makes use of a certain range of survey data, from two aspects of macro-comparison and micro-analysis. This paper probes into the feasibility and value of publishing "all-media publishing", and makes a preliminary study on the adaptability of all-media publishing content products and the profit-making mode and operation mode of all-media publishing. This paper tries hard to provide some references for the publishing industry of our country to further implement all-media publishing.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.22
【参考文献】
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