儿童本位观视野下幼儿图书市场现状的调查研究

发布时间：2019-03-17 10:06

【摘要】：近年来,我国幼儿图书市场发展迅速,呈现出空前繁荣的景象。这一方面说明我国家庭对幼儿早期教育的重视,逐步形成了巨大的幼儿图书购买市场；另一方面也说明在出版、宣传、销售方面,各出版单位对幼儿图书市场有了足够的认识。然而,目前幼儿图书市场的现状却令人堪忧,主要原因在于幼儿图书出版理念的偏差；家长为幼儿选购图书的动机较为单一、购书理念偏向性明显、缺乏必要的购书指导原则、图书选择与价值定位具有求知与求实取向；幼儿图书市场商业化倾向严重,背离了儿童本位观的理念。在幼儿图书市场中,“儿童本位”就是以儿童为本,其中包括三层涵义：幼儿图书的编辑要凸显对幼儿主体地位的肯定,强调儿童的主体性、核心性和重心性；家长在为幼儿选购图书的出发点和落脚点是幼儿自身的兴趣和需要,体现着一种思维方式的转变；幼儿图书市场自身建设的需要,实现幼儿图书市场的良性发展。本研究内容共六章,其中第一章为引言：探讨了本研究的缘起及意义,介绍了研究的理论基础、研究思路、内容、方法,对儿童本位观相关文献进行了梳理和分析,并对已有的国内外幼儿图书市场现状调查进行了综述,为本文的研究奠定了一定的基础。第二章为儿童本位观与幼儿图书市场：探讨了儿童本位观涵义和结构及其与幼儿图书市场有机融合的关系。第三章为研究设计与实施：对幼儿图书市场的现状进行调查研究,介绍了调查的目的、对象、方法及工具,研究的步骤和调查数据的统计与分析,通过对幼儿家长的问卷调查和访谈,得到关于幼儿图书市场现状的数据,使用SPSS统计软件对数据进行统计分析,实施对幼儿图书市场的现状进行调查研究。第四章为结果与讨论：通过调查发现幼儿图书市场明显存在着儿童本位观理念的缺失,具体表现在：幼儿图书出版编辑方面,幼儿家长购书指导原则方面；幼儿图书市场自身建设与管理方面。通过数据统计分析得出调查结果,从中发现问题。第五章为调查研究的实施策略：主要针对幼儿图书市场儿童本位观缺失的表现,提出了优化幼儿图书市场应采取的策略。第六章为结论及创新与局限：总结了本研究的结论,并分析了研究的创新之处与局限
[Abstract]:In recent years, the children's book market of our country develops rapidly, presents the unprecedented prosperity scene. On the one hand, it shows that families attach great importance to early childhood education and has gradually formed a huge purchase market for children's books; on the other hand, it also shows that in the aspects of publication, publicity and sales, the publishing units have enough knowledge of the market for children's books. However, the current situation of children's books market is worrying, mainly because of the deviation of the concept of children's books publishing; The motivation of parents to buy books for young children is relatively single, the idea of purchasing books is obviously biased, there is no necessary guiding principle of purchasing books, the choice of books and the orientation of value have the orientation of seeking knowledge and seeking reality. The commercialization tendency of children's books market is serious, which deviates from the concept of children's standard. In the market of children's books, "children's standard" is based on children, which includes three meanings: the editor of children's books should highlight the affirmation of the child's subject status, emphasize the child's subjectivity, the core and the centrality of the children; The parents' starting point and ending point of purchasing books for young children is their own interests and needs, which reflects the transformation of a kind of thinking mode, and the needs of the self-construction of the market for children's books to realize the benign development of the market for children's books. The first chapter is introduction: the origin and significance of this study are discussed, and the theoretical basis, research ideas, contents and methods of the research are introduced, and the literature related to the concept of children's standard is combed and analyzed. And the survey of the present situation of the domestic and foreign infant books market is summarized, which lays a certain foundation for the research of this paper. The second chapter is about the concept of children's standard and the market of children's books: it probes into the meaning and structure of the concept of children's standards and the relationship between them and the organic integration of the market of children's books. The third chapter is the research design and implementation: the present situation of the infant book market is investigated and studied, the purpose, object, methods and tools of the survey are introduced, the steps of the research and the statistics and analysis of the survey data are introduced. Through the questionnaire survey and interview with the parents of young children, the data about the present situation of children's books market are obtained. The data are statistically analyzed by using SPSS software, and the present situation of the children's books market is investigated and studied. The fourth chapter is the result and discussion: through the investigation it is found that there is a clear lack of the concept of children's standard in the infant book market, which is manifested in the following aspects: the publishing and editing of children's books, the guiding principles of children's parents' purchase of books; Children's book market self-construction and management. Through the statistical analysis of the data to get the results of the survey, found problems. The fifth chapter is the implementation strategy of the investigation: aiming at the performance of the lack of children's standard in the preschool books market, this paper puts forward the strategies that should be adopted to optimize the children's books market. The sixth chapter is the conclusion and innovation and limitation: the conclusion of this study is summarized, and the innovation and limitation of the research are analyzed.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.2-F

【相似文献】