我国数字出版用户培育研究
发布时间：2019-03-29 08:34
【摘要】：数字出版用户培育是以吸引并满足数字出版产品、技术、服务的使用者为基本目的,培养他们的使用习惯和付费习惯,使其达到对数字出版产品、技术、服务的忠诚。不管是数字出版潜在的用户,还是现有的用户,都是数字出版用户培育的对象。本文主要从我国数字出版用户培育的主体入手,分析目前我国数字出版用户培育的阶段成果,指出数字出版用户培育目前存在的问题。其问题不仅仅包括数字出版用户的需求未得到满足,数字出版用户的付费意愿比较低,同时数字出版的侵权现象和数字阅读终端存在的问题也影响了数字出版用户的培育。每种问题都有不同的成因,从这些问题和成因入手,我国数字出版用户培育需要不断进行优化。数字出版时代,用户的阅读需求、阅读习惯、阅读模式等已经与传统出版时代相比发生了比较大的改变。扩大数字出版用户规模,让用户更具粘性,对企业来说是市场的需求,对整个行业来说,数字出版用户培育是数字出版时代发展的重要课题。数字出版用户培育需要实现数字出版内容精品化和个性化,实现产品付费模式多元化,数字出版知识服务人性化等,不断提升用户使用终端的体验。同时用户的信息安全不容忽视,数字出版用户培育要求能够加大对用户信息安全的保护,另外数字出版用户培育也需要行业的推动作用以及法律的保障。
[Abstract]:The purpose of digital publishing user cultivation is to attract and satisfy the users of digital publishing products, technologies and services, and to cultivate their user habits and payment habits, so as to achieve their loyalty to digital publishing products, technologies and services. Whether digital publishing potential users or existing users, digital publishing users are nurtured. This paper starts with the main body of the cultivation of digital publishing users in our country, analyzes the stage achievements of the cultivation of digital publishing users in China, and points out the problems existing in the cultivation of digital publishing users at present. The problems include not only the unsatisfied demand of the digital publishing users, but also the low willingness of the digital publishing users to pay. At the same time, the infringement phenomenon of the digital publishing and the problems existing in the digital reading terminal also affect the cultivation of the digital publishing users. There are different causes for each kind of problems. From these problems and causes, the cultivation of digital publishing users in China needs to be continuously optimized. In the era of digital publishing, users' reading needs, reading habits, reading patterns and so on have changed greatly compared with the traditional publishing era. It is the demand of market for enterprises to expand the scale of digital publishing users and make users more sticky. For the whole industry, the cultivation of digital publishing users is an important subject in the development of digital publishing era. The cultivation of digital publishing users needs to realize the refinement and personalization of digital publishing content, the diversification of product payment mode, the humanization of digital publishing knowledge service, and so on, so as to improve the user's experience of using terminal. At the same time, the information security of users can not be ignored. The cultivation of digital publishing users can enhance the protection of users' information security. In addition, the cultivation of digital publishing users also needs the promotion of the industry and the protection of the law.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G230.7
，
本文编号：2449346
[Abstract]:The purpose of digital publishing user cultivation is to attract and satisfy the users of digital publishing products, technologies and services, and to cultivate their user habits and payment habits, so as to achieve their loyalty to digital publishing products, technologies and services. Whether digital publishing potential users or existing users, digital publishing users are nurtured. This paper starts with the main body of the cultivation of digital publishing users in our country, analyzes the stage achievements of the cultivation of digital publishing users in China, and points out the problems existing in the cultivation of digital publishing users at present. The problems include not only the unsatisfied demand of the digital publishing users, but also the low willingness of the digital publishing users to pay. At the same time, the infringement phenomenon of the digital publishing and the problems existing in the digital reading terminal also affect the cultivation of the digital publishing users. There are different causes for each kind of problems. From these problems and causes, the cultivation of digital publishing users in China needs to be continuously optimized. In the era of digital publishing, users' reading needs, reading habits, reading patterns and so on have changed greatly compared with the traditional publishing era. It is the demand of market for enterprises to expand the scale of digital publishing users and make users more sticky. For the whole industry, the cultivation of digital publishing users is an important subject in the development of digital publishing era. The cultivation of digital publishing users needs to realize the refinement and personalization of digital publishing content, the diversification of product payment mode, the humanization of digital publishing knowledge service, and so on, so as to improve the user's experience of using terminal. At the same time, the information security of users can not be ignored. The cultivation of digital publishing users can enhance the protection of users' information security. In addition, the cultivation of digital publishing users also needs the promotion of the industry and the protection of the law.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G230.7
，
本文编号：2449346
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