对近年来《中国国家地理》杂志策划与设计的思考
发布时间：2019-03-29 07:06
【摘要】：自中国加入WTO以来,许多具有影响力的国外杂志进入中国广阔的杂志市场,在此背景下,近年来国内的人文社科类地理杂志《中国国家地理》,一方面在不断学习外来先进经验,建立自已的品牌体系;另一方面在不断提升自身品质,努力打造具有中国本土特色的品牌形象。而面对当今激烈的市场竞争及未来发展的需要,该杂志更应该正视未来市场的趋势和受众的多元化需求,拿出应对的发展策略,进一步变革策划方向和设计思路,更以突出品牌形象为重点,将杂志真正打造成能代表中国本土的人文社科类地理杂志。 本文试从分析《中国国家地理》杂志当前在策划与设计中成功经验与存在的问题入手,论述其发展历程中设计形态的诸多演变,探讨其发展策略下的运行方向及实际效果。并以策划与设计前景为重点对重塑杂志的品牌形象展开思考、形成自已的观点、提出合理性建议。 本论文通过以社会文化企业的实例为选题范围,对其策划与设计方面做重点的选题研究及思考,以期能站在较高的高度,提高自已的理论水平,锻炼自己的分析问题和解决问题的能力。
[Abstract]:Since China joined the WTO, many influential foreign magazines have entered the vast magazine market in China. Against this background, in recent years, China's Humanities and Social Sciences Geographic Magazine "National Geography of China" has been published in recent years. On the one hand, in the continuous learning of foreign advanced experience, the establishment of their own brand system; On the other hand, in the continuous improvement of their own quality, strive to create a brand image with the local characteristics of China. In the face of today's fierce market competition and the needs of future development, the magazine should also face up to the trend of the future market and the diversified needs of the audience, come up with the corresponding development strategies, and further change the direction of planning and design ideas. To highlight the brand image as the focus, the magazine will truly become a representative of China's local humanities and social science geography magazine. This paper begins with the analysis of the successful experiences and problems existing in the planning and design of the Journal of National Geography of China, discusses the evolution of the design form in the course of its development, and probes into its running direction and practical effect under its development strategy. Based on the prospect of planning and design, the author thinks about the brand image of the magazine, forms his own point of view, and puts forward some reasonable suggestions. By taking the example of sociocultural enterprise as the scope of the topic selection, this paper focuses on the research and thinking on its planning and design so as to be able to stand at a higher level and improve its own theoretical level. Exercise your ability to analyze and solve problems.
【学位授予单位】：南京艺术学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G232.1
本文编号：2449283
[Abstract]:Since China joined the WTO, many influential foreign magazines have entered the vast magazine market in China. Against this background, in recent years, China's Humanities and Social Sciences Geographic Magazine "National Geography of China" has been published in recent years. On the one hand, in the continuous learning of foreign advanced experience, the establishment of their own brand system; On the other hand, in the continuous improvement of their own quality, strive to create a brand image with the local characteristics of China. In the face of today's fierce market competition and the needs of future development, the magazine should also face up to the trend of the future market and the diversified needs of the audience, come up with the corresponding development strategies, and further change the direction of planning and design ideas. To highlight the brand image as the focus, the magazine will truly become a representative of China's local humanities and social science geography magazine. This paper begins with the analysis of the successful experiences and problems existing in the planning and design of the Journal of National Geography of China, discusses the evolution of the design form in the course of its development, and probes into its running direction and practical effect under its development strategy. Based on the prospect of planning and design, the author thinks about the brand image of the magazine, forms his own point of view, and puts forward some reasonable suggestions. By taking the example of sociocultural enterprise as the scope of the topic selection, this paper focuses on the research and thinking on its planning and design so as to be able to stand at a higher level and improve its own theoretical level. Exercise your ability to analyze and solve problems.
【学位授予单位】：南京艺术学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G232.1
【引证文献】
相关硕士学位论文 前1条
1 刘艳利;《中国海事》杂志转企改制后经营策略研究[D];西南交通大学;2012年
，本文编号：2449283
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