出版业供给侧结构性改革的策略
发布时间：2019-05-28 18:16
【摘要】：本文从供给侧改革的提出背景以及文化产业供给侧改革的必要性出发,结合出版业的各种监控数据,归纳出出版业自身结构性失调的表现:产能过剩,产品过剩;供需不匹配;本土图书原创力不足;产业结构不合理;同质化竞争等等。并溯源分析了产生这些问题的根源:宏观管理的实施与监督不到位、出版企业改制不够彻底、渠道结构的失调等。在此基础上,笔者提出了三个方面的建议:出版管理部门在引导之余,加强实施与成果监督;出版企业深化体制改革,挖掘创新潜力;销售渠道的完善、变更与创新。
[Abstract]:Based on the background of supply-side reform and the necessity of supply-side reform in cultural industry, combined with various monitoring data of publishing industry, this paper sums up the structural imbalance of publishing industry: overcapacity, excess products, mismatch between supply and demand; The original creativity of local books is insufficient; the industrial structure is unreasonable; homogeneous competition and so on. The root causes of these problems are traced back to the source: the implementation and supervision of macro management is not in place, the reform of publishing enterprises is not thorough enough, and the imbalance of channel structure and so on. On this basis, the author puts forward three suggestions: the publishing management department strengthens the implementation and the achievement supervision while guiding; the publishing enterprise deepens the system reform, excavates the innovation potential; the sales channel consummates, changes and innovates.
【作者单位】： 重庆大学出版社;
【分类号】：G239.2
，
本文编号：2487257
[Abstract]:Based on the background of supply-side reform and the necessity of supply-side reform in cultural industry, combined with various monitoring data of publishing industry, this paper sums up the structural imbalance of publishing industry: overcapacity, excess products, mismatch between supply and demand; The original creativity of local books is insufficient; the industrial structure is unreasonable; homogeneous competition and so on. The root causes of these problems are traced back to the source: the implementation and supervision of macro management is not in place, the reform of publishing enterprises is not thorough enough, and the imbalance of channel structure and so on. On this basis, the author puts forward three suggestions: the publishing management department strengthens the implementation and the achievement supervision while guiding; the publishing enterprise deepens the system reform, excavates the innovation potential; the sales channel consummates, changes and innovates.
【作者单位】： 重庆大学出版社;
【分类号】：G239.2
，
本文编号：2487257
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