媒体商业模式及其创新理论研究述评:2005～2015
发布时间：2019-06-15 05:36
【摘要】：商业模式的内涵与外延,各家众说纷纭。目前国内关于媒体商业模式的讨论多为策略性的案例研究,少有从学理角度对商业模式的内涵与外延进行清晰界定。本文将目前国内媒体商业模式及其创新方面的研究予以梳理,并归纳出媒体商业模式构成要素。
[Abstract]:There are different opinions on the connotation and extension of the business model. At present, most of the domestic discussions on the media business model are strategic case studies, and few clearly define the connotation and extension of the business model from the theoretical point of view. This paper combs the current research on domestic media business model and its innovation, and sums up the elements of media business model.
【作者单位】： 上海理工大学;
【分类号】：G239.1-F
本文编号：2499999
[Abstract]:There are different opinions on the connotation and extension of the business model. At present, most of the domestic discussions on the media business model are strategic case studies, and few clearly define the connotation and extension of the business model from the theoretical point of view. This paper combs the current research on domestic media business model and its innovation, and sums up the elements of media business model.
【作者单位】： 上海理工大学;
【分类号】：G239.1-F
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