长江少年儿童出版集团幼教类数字出版研究
发布时间：2019-07-29 15:22
【摘要】：探究长江少年儿童出版集团利用数字技术及云平台实现幼教出版内容数字化和幼教数字出版平台化的思路,分析其与技术商合作分成的模式和图书内容、教学服务、终端产品一体化销售模式,指出这些尝试推动了集团相关数字出版产品的销售,并创建了全新的盈利模式。
[Abstract]:This paper probes into the idea of using digital technology and cloud platform to realize the digitization of preschool education publishing content and the platform of preschool education digital publishing, analyzes the mode of cooperation between Yangtze River Children and Children Publishing Group and the integrated sales mode of book content, teaching service and terminal products, and points out that these attempts have promoted the sales of relevant digital publishing products of the group and created a new profit model.
【作者单位】： 武汉大学信息管理学院;
【基金】：国家社会科学基金重大项目“健全现代文化市场体系的理论与实践研究”(12&ZD025)的研究成果
【分类号】：G239.2
，
本文编号：2520588
[Abstract]:This paper probes into the idea of using digital technology and cloud platform to realize the digitization of preschool education publishing content and the platform of preschool education digital publishing, analyzes the mode of cooperation between Yangtze River Children and Children Publishing Group and the integrated sales mode of book content, teaching service and terminal products, and points out that these attempts have promoted the sales of relevant digital publishing products of the group and created a new profit model.
【作者单位】： 武汉大学信息管理学院;
【基金】：国家社会科学基金重大项目“健全现代文化市场体系的理论与实践研究”(12&ZD025)的研究成果
【分类号】：G239.2
，
本文编号：2520588
本文链接：https://www.wllwen.com/shekelunwen/chubanfaxing/2520588.html
