中央苏区标语传播研究

发布时间：2018-01-06 03:08

本文关键词：中央苏区标语传播研究　出处：《南昌大学》2014年硕士论文　论文类型：学位论文

【摘要】：作为土地革命时期全国最大的革命根据地，中央苏区的历史地位是无法估量的。中央苏区信息传播活动是中国革命红色文化的重要组成部分，标语因其特有的传播形式成为中央苏区信息传播中的重要载体，凭借自身广泛渗透的影响力为中国共产党革命宣传作出宝贵的贡献。本文以中央苏区的标语为研究对象，从传播学角度对中央苏区的标语进行全面而尽可能深入地解读，着力在中央苏区标语的传播内容、传播方式、传播技巧和传播效果方面进行归整、梳理和分析，剖析在战争年代标语的传播如何宣传和动员人民群众、转变群众的认知结构和原有态度，为特定的战争年代束集强有力的感召力。标语传播作为中央苏区战时宣传动员的重要活动，传播内容中，从政治立场、扩红鼓动、经济建设以及实时动态的内容主题多角度诠释党政纲领；传播方式上，从行军队伍的流动式宣传到有组织有纪律的报文刊载、官方展示和集会呼喊，以多样化传播方式传递信息内容；传播技巧中，运用覆盖式反复劝说技巧进行标语传播的铺排，，采用通俗简洁的语言、形象生动的图文以及对比分类的说理手法，全方位立体化对广大工农群众进行劝说；传播效果上，标语传播对提高工农群众政治觉悟、壮大红军队伍以及激发红军革命情绪具有多重显著的鞭策效果。中央苏区标语作为中国共产党革命史诗中的重要精神财富，对当代社会的信息传播活动有可行的借鉴之处，值得对其进行研究和学习。
[Abstract]:As the land revolution period the largest revolutionary bases, the historical status of the Central Soviet area is immeasurable. The information dissemination activities of the Central Soviet area is an important part of the red culture Chinese revolution, the slogan because of its unique form of communication has become an important carrier of information dissemination in the Central Soviet areas, make a valuable contribution by virtue of its extensive penetration effect China communist revolutionary propaganda. The slogan of the Central Soviet Area as the research object, the slogan of the Central Soviet Area as much as possible to conduct a comprehensive and in-depth interpretation from the perspective of communication, dissemination of content, focus on the Central Soviet Area slogan dissemination, dissemination of skills and communication effects of consolidation, carding and analysis, analysis of communication during the war the slogan how to publicize and mobilize the masses, the cognitive structure and the original attitude of the masses, for a particular war set strong beam The power of inspiration.
The slogan spread as an important activity of the Central Soviet wartime propaganda and mobilization, the dissemination of content, from a political standpoint, expanding the red agitation, economic construction and content theme of real-time dynamic multi angle interpretation of the program; the mode of transmission, from mobile publicity marched to the message organized discipline published official and rally cry, transfer content in diversified mode of communication; communication skills, using overlay techniques spread slogans repeatedly to persuade the layout, with concise language, vivid and graphic reasoning technique comparison of classification, the full three-dimensional of the broad masses of workers and peasants to persuade; the effect of communication, communication to improve the masses of workers and peasants political slogans consciousness, and stimulate the expansion of the Red Army Red Army revolutionary mood has multiple significant effect. The slogan of the Central Soviet Area as a spur of revolution in the history of the Communist Party of China The important spiritual wealth in the poem can be used for reference to the information dissemination activities of the contemporary society, and it is worth studying and studying.

【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D231;G206

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