从宣传到引导:中国共产党新闻舆论思想的历时性考察与思辨

发布时间：2018-01-15 23:21

本文关键词：从宣传到引导:中国共产党新闻舆论思想的历时性考察与思辨　出处：《中国地质大学学报(社会科学版)》2017年06期 　论文类型：期刊论文

【摘要】：从历时性的视角来考察和审视,中国共产党新闻舆论思想大致经历了三个发展阶段:一是形成之前的理论涵养;二是成型之后的自我发展与完善;三是新媒体时代的思想创新。在这三个历史发展区间,新闻舆论传播经历了一个嬗变的过程,即核心理念由先前的"宣传"逐渐演变为当下的"引导"。舆论引导不仅是新闻舆论思想与时俱进的发展品质和结晶,而且是新媒体时代争夺舆论话语权和文化领导权的策略与手段;不仅体现为舆论传播由一元主体向二元主体的嬗变与转型,以及对新闻传播规律和效果的尊重与追求,而且作为舆论引导主体还要善于把舆论引导力的构建转化为新闻舆论工作者的解压器与动力源。
[Abstract]:From a diachronic angle of view, the Chinese Communist Party's thought of news and public opinion has undergone three stages of development: first, the theoretical self-cultivation before its formation; Second, the self-development and perfection after forming; The third is the ideological innovation in the new media era. In these three historical development periods, the news and public opinion communication has gone through a process of evolution. That is, the core idea gradually evolved from the previous "propaganda" to the current "guidance". Public opinion guidance is not only the development quality and crystallization of the news opinion thought with the times. Moreover, it is the strategy and means to fight for the right of public opinion and cultural leadership in the new media era. It is not only reflected in the transmutation and transformation of the communication of public opinion from the monolithic subject to the dual subject, but also the respect and pursuit of the law and effect of news communication. Moreover, as the main body of public opinion guidance, we should be good at transforming the construction of public opinion guidance force into the decompression device and power source of media workers.
【作者单位】：安徽师范大学新闻与传播学院;中国地质大学(武汉)公共管理学院;
【基金】：国家社科基金重大项目“十八大以来中国共产党新闻舆论观研究”(16ZDA215)
【分类号】：D261.5
【正文快照】： 一、引言世界上任何一个政党无一例外地以拥有自己的政治主张和理论学说而展现在世人面前,从而确立自己在世界政治舞台上的一席之地。在政党的建设和发展过程中,他们往往又将自己的主张和学说通过适当的方式、渠道和载体传播出去。因此,政党的传播思想以及体现这种传播思想的

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